e l f Lash XTNDR Mascara Made With Tubing Technology For The Look Of Lash Extensions Clump Flake Free Vegan Cruelty Free Soft Black
Smart Rank ⓘ
49/100
Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Get the look of lash extensions without the hassle or cost with tubing technology mascara
- Vegan and cruelty-free formula ensures guilt-free beauty enhancement
- Clump-free application for smooth and defined lashes
- Long-lasting wear with voluminous results, perfect for all lash types
Market-Based Score (India)
81/100 (4.05/5)
Good value Strong brand with innovative features positioned well in growing cruelty-free mascara market in India.
Rs.950.00 Rs.950.00
Best price from
Amazon.in
Amazon.in
Details
e l f Lash XTNDR Mascara Made With Tubing Technology For The Look Of Lash Extensions Clump Flake Free Vegan Cruelty Free Soft Black
This e.l.f. mascara features tubing technology, which coats each lash with a flexible and lightweight film that lasts all day without flaking or smudging. The soft black shade adds volume and length, giving the appearance of lash extensions without the hassle or cost.
Key features of this mascara include its vegan and cruelty-free formula, making it a guilt-free option for beauty lovers. The clump-free formula ensures a smooth application, while the tubing technology helps to lift and separate each lash for a natural and defined look.
This mascara is perfect for anyone looking for long-lasting, voluminous lashes without the need for falsies or extensions. Whether you have short, sparse lashes or just want to enhance your natural look, this product is ideal for achieving a dramatic yet wearable finish.
Pros: Vegan and cruelty-free formula, tubing technology for long-lasting wear, clump-free application, natural-looking finish Cons: Some users may find the tubing technology difficult to remove compared to traditional mascaras
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Tubing technology and vegan formula align with current market trends. | Euromonitor |
| Brand Strength | 20 | 18 | Strong brand reputation globally and in India. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for cruelty-free cosmetics in Indian market. | Mintel |
| Price Positioning | 20 | 15 | Competitively priced compared to similar cruelty-free mascaras in India. | Kantar |
| Competition | 10 | 10 | Facing competition from other cruelty-free mascara brands in India. | Forrester |
| Use-case Advantage | 5 | 3 | Provides lash extension look without clumping or flaking. | GfK |
| Final Market Score | 100 | 81/100 (4.05/5) | Strong brand with innovative features positioned well in growing cruelty-free mascara market in India. | |
Market-Based Score
81/100 (4.05/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Tubing technology and vegan formula align with current market trends.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Strong brand reputation globally and in India.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for cruelty-free cosmetics in Indian market.Sources: Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced compared to similar cruelty-free mascaras in India.Sources: Kantar -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing competition from other cruelty-free mascara brands in India.Sources: Forrester -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Provides lash extension look without clumping or flaking.Sources: GfK
Summary
Strong brand with innovative features positioned well in growing cruelty-free mascara market in India.
Quick Compare
Rs.950.00
⭐ Reviews Summary
✅ What Users Love
- Vegan and cruelty-free
- Clump-free application
- Provides the look of lash extensions
⚠️ What to Watch
- Difficult to remove
- May not add much volume
- Some users experienced flaking
Rs.545.00
⭐ Reviews Summary
✅ What Users Love
- Wide range of shades to choose from
- Creamy texture for easy application
- Long-lasting formula
⚠️ What to Watch
- Some shades may not match skin tones accurately
- Packaging is not very sturdy
- Can be a bit expensive compared to similar products
Rs.1,050.00
⭐ Reviews Summary
✅ What Users Love
- Provides bold and lifted voluminous eyelashes
- Long-lasting formula
- Contains jojoba wax for added benefits
⚠️ What to Watch
- May clump or flake after extended wear
- Some users found the brush applicator too large
- Not waterproof, may smudge or run
Rs.249.00
⭐ Reviews Summary
✅ What Users Love
- Vibrant neon pink color that stands out.
- Long-lasting and waterproof formula.
- Quick-drying, preventing smudging.
⚠️ What to Watch
- Applicator can be difficult to control for precise lines.
- Color may not be as pigmented on all skin tones.
- Some users experienced irritation or sensitivity.
Where to Buy
Price Comparison
| STORE NAME | DESCRIPTION | PRICE | |
|---|---|---|---|
|
More Detail
|
e l f Lash XTNDR Mascara Made With Tubing Technology For The Look Of Lash Extensions Clump Flake Free Vegan Cruelty Free Soft Black
In Stock
|
Rs.950.00 Rs.950.00 COD
|
GO TO STORE GO TO STORE |
|
e l f Lash XTNDR Mascara Made With Tubing Technology For The Look Of Lash Extensions Clump Flake Free Vegan Cruelty Free Soft Black
In Stock
COD
|
|||
