Colorbar Zoom and Whoosh mascara Black Sin 9 ml Smudgeproof Easy to use Conditioning

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enhance your eyelashes effortlessly with the rich black color for depth and drama
  • Enjoy smudge-proof formula that lasts all day and easy-to-apply wand for precision
  • Nourish your lashes with conditioning formula, suitable for all skin types
  • Get bold and beautiful lashes without clumps or smudges, gentle for sensitive eyes

Market-Based Score (India)

76/100 (3.80/5)
Good value
Colorbar Zoom and Whoosh Mascara in Black Sin is well-positioned in the Indian market with strong brand loyalty and competitive pricing.
Rs.636.00 Rs.950.00
Best price from Amazon.in Amazon.in
Details

Colorbar Zoom and Whoosh mascara Black Sin 9 ml Smudgeproof Easy to use Conditioning

Colorbar Zoom and Whoosh Mascara in Black Sin is a must-have beauty product for anyone looking to enhance their eyelashes effortlessly. The rich black color adds depth and drama to your eyes, making them stand out.

Key Features: - Smudge-proof formula that lasts all day - Easy to apply wand for precise application - Conditioning formula that nourishes lashes

For whom: This mascara is perfect for anyone who wants bold and beautiful lashes without the hassle of clumpy or smudged mascara. It is suitable for all skin types and is gentle enough for sensitive eyes.

Pros: - Defines and lengthens lashes - Gives a dramatic look to your eyes - Conditions lashes for healthier growth

Cons: - May not be waterproof - Can be difficult to remove completely

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Smudge-proof, easy application, and conditioning formula align well with Indian consumer preferences. Vogue India
Brand Strength 20 18 Colorbar is a well-established brand in India with strong customer loyalty. Brand Equity
Category Momentum 20 15 Growing demand for mascaras in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar mascaras in the market. Retail Today
Competition 10 10 Facing moderate competition from both domestic and international mascara brands in India. Beauty India
Use-case Advantage 5 3 Offers versatility for both daily wear and special occasions. Femina
Final Market Score 100 76/100 (3.80/5) Colorbar Zoom and Whoosh Mascara in Black Sin is well-positioned in the Indian market with strong brand loyalty and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Smudge-proof, easy application, and conditioning formula align well with Indian consumer preferences.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Colorbar is a well-established brand in India with strong customer loyalty.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for mascaras in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar mascaras in the market.
    Sources: Retail Today
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from both domestic and international mascara brands in India.
    Sources: Beauty India
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers versatility for both daily wear and special occasions.
    Sources: Femina
Summary
Colorbar Zoom and Whoosh Mascara in Black Sin is well-positioned in the Indian market with strong brand loyalty and competitive pricing.

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Where to Buy

Nykaa
₹650.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹600.00
2-3 days · ⭐ 4.1/5
Buy
Shoppers Stop
₹650.00
N/A · ⭐ 4/5
-
Lifestyle
₹620.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
650.00 2-4 days 4.2/5 Buy Now
Amazon India
600.00 2-3 days 4.1/5 Buy Now
Shoppers Stop
650.00 N/A 4/5 -
Lifestyle
620.00 N/A 4.3/5 -

Price Comparison

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Colorbar Zoom and Whoosh mascara Black Sin 9 ml Smudgeproof Easy to use Conditioning

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Best price
Rs.636.00 Rs.950.00