Aroma Magic Brightening Lotion 200 ml

0 reviews
Aroma Magic Brightening Lotion 200 ml
Smart Rank ⓘ 63/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Brightens and lightens skin for a youthful, radiant look
  • Natural ingredients reduce pigmentation and dark spots
  • Suitable for all skin types, especially dull and uneven skin
  • Lightweight formula for easy absorption and visible results

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned brightening lotion in a competitive Indian body lotion market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.7★ 53
Total / Avg 3.70★ 53
Consensus: 3.70★ from 53 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Lightweight formula absorbs quickly
  • Leaves skin feeling hydrated and refreshed
  • Pleasant fragrance

⚠️ What to Watch

  • Some users experienced breakouts after use
  • May not be suitable for sensitive skin
  • Packaging could be improved for better dispensing
Rs.169.00 Rs.189.00
Best price from Amazon.in Amazon.in
Key Features
Category Skincare
Product Type Brightening Lotion
Volume 200 ml
Formulation Lightweight, Non-greasy
Key Ingredients Grape Seed Extract, Aloe Vera, Essential Oils
Skin Type All Skin Types
Cruelty-Free Yes
Vegan Yes
Pros Natural formulation, Effective brightening properties
Cons Strong fragrance, Regular use needed for optimal results
Details

Aroma Magic Brightening Lotion 200 ml

This Brightening Lotion from Aroma Magic is a lightweight and non-greasy formulation that helps to even out skin tone and restore a radiant glow.

Key features of this lotion include its blend of natural ingredients such as grape seed extract, aloe vera, and essential oils that work together to brighten the skin and reduce pigmentation.

This lotion is suitable for all skin types, particularly those with dull or uneven skin tone. It is perfect for anyone looking to achieve a brighter, more radiant complexion.

Pros of the Aroma Magic Brightening Lotion include its natural formulation, lightweight texture, and effective brightening properties. It is also cruelty-free and vegan.

Cons may include the strong fragrance for those sensitive to scents and the need for regular use to see optimal results. Some users may also find it a bit expensive compared to other brightening lotions on the market.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers skin brightening properties suitable for Indian consumers. Vogue, Femina
Brand Strength 20 18 Established brand with a loyal customer base in India. Brand Equity, Business Standard
Category Momentum 20 15 Growing demand for natural skincare products in India. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360, ET Retail
Competition 10 8 Facing competition from both international and local brands in the body lotion segment in India. Brand Equity, Business Standard
Use-case Advantage 5 5 Addresses the need for a brightening lotion in the Indian market. Vogue, Femina
Final Market Score 100 76/100 (3.80/5) Well-positioned brightening lotion in a competitive Indian body lotion market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers skin brightening properties suitable for Indian consumers.
    Sources: Vogue, Femina
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a loyal customer base in India.
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural skincare products in India.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360, ET Retail
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both international and local brands in the body lotion segment in India.
    Sources: Brand Equity, Business Standard
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a brightening lotion in the Indian market.
    Sources: Vogue, Femina
Summary
Well-positioned brightening lotion in a competitive Indian body lotion market.

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Where to Buy

Nykaa
₹195.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹225.00
2-3 days · ⭐ 4.1/5
Buy
Health & Glow
₹210.00
N/A · ⭐ 4.3/5
-
NewU
₹199.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
195.00 2-4 days 4.2/5 Buy Now
Amazon India
225.00 2-3 days 4.1/5 Buy Now
Health & Glow
210.00 N/A 4.3/5 -
NewU
199.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.169.00 Rs.189.00

 GO TO STORE GO TO STORE

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