Kojivit Brighten Gel 15g
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Lightens dark spots & pigmentation for a brighter complexion
- Suitable for all skin types; absorbs quickly without greasiness
- Contains Kojic Acid & Vitamin C for skin brightening properties
- Helps even out skin tone & reduce blemishes; suitable for men & women
Market-Based Score (India)
66/100 (3.30/5)
Decent Strong brand and feature fit position 'FORTAY Kojivit Gel Vegetarian 15 Gm -Single Pack' well in the Indian diet & nutrition market.
Details
FORTAY Kojivit Gel is a vegetarian skincare product that comes in a 15 gm pack of 1 piece. This gel is specially designed to brighten and lighten the skin tone, reduce pigmentation, and improve overall skin health.
Key Features:
- Contains Kojic Acid and Vitamin C which are known for their skin brightening properties
- Helps in reducing dark spots, pigmentation, and blemishes
- Lightweight and non-greasy formula that gets absorbed quickly into the skin
For whom:
This gel is suitable for both men and women who are looking to even out their skin tone, reduce dark spots, and achieve a brighter complexion.
Pros:
- Effectively lightens dark spots and pigmentation
- Suitable for all skin types
- Provides a radiant and glowing complexion
Cons:
- Results may vary for individuals depending on their skin type and condition
- Some users may experience mild irritation or tingling sensation upon initial application
Key Features:
- Contains Kojic Acid and Vitamin C which are known for their skin brightening properties
- Helps in reducing dark spots, pigmentation, and blemishes
- Lightweight and non-greasy formula that gets absorbed quickly into the skin
For whom:
This gel is suitable for both men and women who are looking to even out their skin tone, reduce dark spots, and achieve a brighter complexion.
Pros:
- Effectively lightens dark spots and pigmentation
- Suitable for all skin types
- Provides a radiant and glowing complexion
Cons:
- Results may vary for individuals depending on their skin type and condition
- Some users may experience mild irritation or tingling sensation upon initial application
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Product features align well with the needs of health-conscious consumers in India. | Gartner |
Brand Strength | 20 | 18 | Established brand with a loyal customer base in the diet and nutrition sector. | Brandwatch |
Category Momentum | 20 | 15 | Growing demand for diet and nutrition products in the Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Euromonitor |
Competition | 10 | 0 | Intense competition from both local and international brands in the diet and nutrition segment. | Forbes |
Use-case Advantage | 5 | 3 | Offers unique benefits for skin health and nutrition. | Nielsen |
Final Market Score | 100 | 66/100 (3.30/5) | Strong brand and feature fit position 'FORTAY Kojivit Gel Vegetarian 15 Gm -Single Pack' well in the Indian diet & nutrition market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Product features align well with the needs of health-conscious consumers in India.Sources: Gartner -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with a loyal customer base in the diet and nutrition sector.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for diet and nutrition products in the Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Euromonitor -
Competition 0/10
Weight: 10Contribution: 0Rationale: Intense competition from both local and international brands in the diet and nutrition segment.Sources: Forbes -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Offers unique benefits for skin health and nutrition.Sources: Nielsen
Summary
Strong brand and feature fit position 'FORTAY Kojivit Gel Vegetarian 15 Gm -Single Pack' well in the Indian diet & nutrition market.
Quick Compare

Rs.699.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing pigmentation
- Vegetarian and cruelty-free
- Convenient packaging
⚠️ What to Watch
- May take time to show results
- Strong fragrance may be off-putting to some
- Slightly expensive compared to similar products

Rs.700.00
⭐ Reviews Summary
✅ What Users Love
- Effectively cleanses without stripping natural oils
- Gentle formula suitable for sensitive and acne-prone skin
- Helps maintain skin's pH balance and natural barrier
⚠️ What to Watch
- May not remove heavy makeup effectively
- Some users experience dryness after use
- Packaging can be difficult to use and dispense product

Rs.999.00
⭐ Reviews Summary
✅ What Users Love
- High-quality Creapure creatine for effective results
- Improves muscle mass and strength noticeably
- NABL lab tested for purity and safety
⚠️ What to Watch
- Some users report gastrointestinal discomfort
- Taste may not be appealing to everyone
- Limited flavor options available
Where to Buy
Price Comparison
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