WOW Brightening Face Cream 50ml 50 ml
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Hydrate and brighten your skin with WOW Skin Science's Vitamin C Niacinamide Face Cream, designed for a radiant and youthful appearance.
- Reduce wrinkles and fine lines while fading dark spots with this powerful cream, perfect for improving skin texture and brightness.
- Enjoy a lightweight, non-greasy formula that absorbs quickly, delivering antioxidants to protect your skin from environmental damage.
- Ideal for all skin types, this face cream boosts glow and smooths complexion, making it a great choice for those with aging concerns.
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and feature fit position the product well in the growing brightening skincare segment in India.
Key Features
Category | Skincare |
---|---|
Product Name | WOW Skin Science Vitamin C Niacinamide Brightening Face Cream |
Volume | 50 ml |
Key Benefits | Hydrates, Brightens, Reduces Wrinkles, Fades Spots, Smoothens Complexion, Boosts Glow |
Skin Type | All skin types |
Pros | Lightweight, Non-greasy, Quick absorption, Antioxidants |
Cons | Not suitable for sensitive skin, Strong fragrance |
Details
The WOW Skin Science Vitamin C Niacinamide Brightening Face Cream is a powerful skincare product that combines the benefits of Vitamin C and Niacinamide to give your skin a radiant and youthful appearance.
Key Features: - Hydrates and brightens the skin - Reduces wrinkles and fine lines - Fades dark spots and hyperpigmentation - Smoothes out complexion - Boosts overall glow and radiance
This face cream is suitable for all skin types, especially those looking to improve their skin's texture and brightness. It is ideal for individuals with aging concerns, uneven skin tone, and dull complexion.
Pros: - Lightweight and non-greasy formula - Absorbs quickly into the skin - Contains powerful antioxidants to protect the skin from environmental damage
Cons: - May not be suitable for sensitive skin types - Some users may find the fragrance too strong
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The product offers a range of benefits like hydration, brightening, and wrinkle reduction, aligning well with consumer needs. | GfK |
Brand Strength | 20 | 18 | WOW Skin Science is a well-known brand with a strong presence in the Indian market. | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for brightening skincare products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Nielsen |
Competition | 10 | 8 | Facing moderate competition from other vitamin C and niacinamide-based face creams in the market. | IRI |
Use-case Advantage | 5 | 5 | Addresses multiple skin concerns in one product, providing convenience to consumers. | Kantar |
Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and feature fit position the product well in the growing brightening skincare segment in India. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product offers a range of benefits like hydration, brightening, and wrinkle reduction, aligning well with consumer needs.Sources: GfK -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: WOW Skin Science is a well-known brand with a strong presence in the Indian market.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for brightening skincare products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Nielsen -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other vitamin C and niacinamide-based face creams in the market.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses multiple skin concerns in one product, providing convenience to consumers.Sources: Kantar
Summary
Strong brand and feature fit position the product well in the growing brightening skincare segment in India.
Quick Compare

Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Hydrates and moisturizes the skin effectively
- Brightens complexion and reduces dark spots
- Lightweight texture absorbs quickly without greasiness
⚠️ What to Watch
- May cause irritation for sensitive skin types
- Results can take time to become noticeable
- Scent may be too strong for some users

Rs.999.00
⭐ Reviews Summary
✅ What Users Love
- Adds noticeable volume to thin hair
- Leaves hair feeling soft and manageable
- Free from sulfates and parabens, appealing to health-conscious consumers
⚠️ What to Watch
- May not provide enough moisture for very dry hair
- Some users report buildup over time
- Scent may be too strong for sensitive individuals

Rs.749.00
⭐ Reviews Summary
✅ What Users Love
- Effective in brightening dark spots
- Contains Melasyl and Niacinamide
- Improves overall skin brightness
⚠️ What to Watch
- May cause irritation for sensitive skin
- Some users experienced breakouts
- Results may vary for different skin types
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