Dr Rashel Collagen Firming Primer Serum 100 ml imported from UAE
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Firm and tighten skin with collagen
- Smooth out fine lines and wrinkles
- Lightweight formula absorbs quickly
- Doubles as makeup primer
Market-Based Score (India)
66/100 (3.30/5)
Decent Dr Rashel Collagen Firming Primer Serum positioned well in the Indian primer market with strong brand reputation and competitive pricing.
Rs.995.00 Rs.1,200.00
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Details
Dr Rashel Collagen Firming Primer Serum 100 ml imported from UAE
Key Features: - Contains collagen to help firm and tighten skin - Helps smooth out fine lines and wrinkles - Lightweight formula that absorbs quickly into the skin - Can be used as a primer before makeup application
For whom: - This serum is suitable for those looking to improve the firmness and elasticity of their skin - People who want to reduce the appearance of fine lines and wrinkles - Individuals looking for a lightweight serum that can also act as a primer for makeup
Pros & Cons: Pros: - Contains collagen, a key ingredient for firming and tightening skin - Lightweight formula that is easily absorbed - Can also be used as a makeup primer Cons: - May not be suitable for those with sensitive skin - Some users may find the scent of the serum to be too strong
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Serum with collagen and anti-aging properties aligns with current consumer preferences | Euromonitor |
| Brand Strength | 20 | 15 | Dr Rashel known for quality skincare products in Indian market | Brandwatch |
| Category Momentum | 20 | 10 | Primers in high demand due to increasing focus on skincare routines | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar imported serums | GfK |
| Competition | 10 | 6 | Facing competition from local and international primer brands with similar claims | Nielsen |
| Use-case Advantage | 5 | 5 | Offers hydration and firming benefits suitable for Indian climate | Kantar |
| Final Market Score | 100 | 66/100 (3.30/5) | Dr Rashel Collagen Firming Primer Serum positioned well in the Indian primer market with strong brand reputation and competitive pricing. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Serum with collagen and anti-aging properties aligns with current consumer preferencesSources: Euromonitor -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Dr Rashel known for quality skincare products in Indian marketSources: Brandwatch -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Primers in high demand due to increasing focus on skincare routinesSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar imported serumsSources: GfK -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from local and international primer brands with similar claimsSources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Offers hydration and firming benefits suitable for Indian climateSources: Kantar
Summary
Dr Rashel Collagen Firming Primer Serum positioned well in the Indian primer market with strong brand reputation and competitive pricing.
Quick Compare
Rs.1,200.00
⭐ Reviews Summary
✅ What Users Love
- Hydrating formula
- Anti-aging properties
- Firming effect
⚠️ What to Watch
- Strong fragrance
- May feel sticky on skin
- Some users experienced breakouts
Rs.7,199.00
⭐ Reviews Summary
✅ What Users Love
- Leaves hair feeling soft and smooth
- Enhances shine and reduces frizz
- Affordable price for quality performance
⚠️ What to Watch
- May not work well for very thick or coarse hair
- Some users report buildup over time
- Fragrance may be too strong for sensitive individuals
Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Natural hair coloring option
- Easy to use
- Good quantity for the price
⚠️ What to Watch
- Color may vary from expected results
- Messy application process
- Slight odor during application
Rs.950.00
⭐ Reviews Summary
✅ What Users Love
- Highly pigmented color
- Provides a soft dewy finish
- Vegan and cruelty-free
⚠️ What to Watch
- May be too intense for some users
- Difficult to blend for beginners
- Limited shade range
Where to Buy
Price Comparison
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Dr Rashel Collagen Firming Primer Serum 100 ml imported from UAE
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Rs.995.00 Rs.1,200.00 COD
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Dr Rashel Collagen Firming Primer Serum 100 ml imported from UAE
In Stock
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