Lakm Absolute Matte Melt Liquid Lip Color Mocha Shot 6 ml
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Get intense color payoff with Lakme Absolute Matte Melt Liquid Lip Color in Mocha Shot.
- Enjoy long-lasting formula for bold lips that stay put all day.
- Achieve a comfortable matte finish with just a small amount of product.
- Flattering matte finish suits all skin tones, perfect for a trendy look.
Market-Based Score (India)
76/100 (3.80/5)
Good value Lakme Absolute Matte Melt Liquid Lip Color in Mocha Shot is well-positioned in the Indian market with a strong brand and product fit.
Rs.797.00 Rs.800.00
Best price from
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Details
Lakm Absolute Matte Melt Liquid Lip Color Mocha Shot 6 ml
- This Lakme Absolute Matte Melt Liquid Lip Color in Mocha Shot is a highly pigmented liquid lipstick that promises a matte finish.- Key features of this product include its long-lasting formula, intense color payoff, and comfortable matte finish.
- This product is perfect for anyone looking for a bold lip color that stays put all day and doesn't dry out the lips.
- Pros: The intense pigmentation means you only need a small amount for full coverage. The matte finish is on trend and flattering on all skin tones.
- Cons: Some may find the texture a bit drying, so it's important to prep the lips with a moisturizing balm before application.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Mocha Shot shade and matte finish align with current consumer preferences. | Vogue |
| Brand Strength | 20 | 18 | Lakme's strong brand presence and reputation in India. | Brand Equity |
| Category Momentum | 20 | 15 | Growing demand for matte liquid lipsticks in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail360 |
| Competition | 10 | 10 | Facing strong competition from Maybelline and Colorbar in the liquid lipstick segment. | Cosmopolitan |
| Use-case Advantage | 5 | 3 | Long-lasting formula suitable for daily wear. | Elle |
| Final Market Score | 100 | 76/100 (3.80/5) | Lakme Absolute Matte Melt Liquid Lip Color in Mocha Shot is well-positioned in the Indian market with a strong brand and product fit. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Mocha Shot shade and matte finish align with current consumer preferences.Sources: Vogue -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Lakme's strong brand presence and reputation in India.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for matte liquid lipsticks in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail360 -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing strong competition from Maybelline and Colorbar in the liquid lipstick segment.Sources: Cosmopolitan -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Long-lasting formula suitable for daily wear.Sources: Elle
Summary
Lakme Absolute Matte Melt Liquid Lip Color in Mocha Shot is well-positioned in the Indian market with a strong brand and product fit.
Quick Compare
Rs.800.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting color
- Smooth application
- Matte finish
⚠️ What to Watch
- May feel drying on lips
- Limited shade range
- Some users experienced feathering
Rs.849.00
⭐ Reviews Summary
✅ What Users Love
- Long lasting fragrance
- Luxurious packaging
- Aromatic marine notes
⚠️ What to Watch
- Scent may be too strong for some
- Price is on the higher side
- Packaging could be more durable
Rs.899.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Citrus sweet scent is refreshing
- Solid perfume packaging is convenient for travel
⚠️ What to Watch
- Cherry plum amber notes may be overpowering for some
- Scent may not be suitable for all occasions
- Premium price point
Rs.1,390.00
⭐ Reviews Summary
✅ What Users Love
- Leaves hair straight and shiny
- Sulfate-free
- Paraben-free
⚠️ What to Watch
- Small bottle size (300ml)
- May be expensive compared to other shampoos
- Limited availability in stores
Where to Buy
Price Comparison
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Lakm Absolute Matte Melt Liquid Lip Color Mocha Shot 6 ml
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Rs.797.00 Rs.800.00 COD
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Lakm Absolute Matte Melt Liquid Lip Color Mocha Shot 6 ml
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