KYLIE Pencil Brush Set - Black/Silver - 4pc

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Soft horse bristles for smooth makeup application
  • Sleek black and silver design for stylish use
  • Comfortable grip ensures precise application
  • Durable bristles for long-lasting makeup tool

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit drive positive market positioning for KYLIE Soft Horse Bristle Pencil Brush Set in India.
Rs.158.00 Rs.599.00
Best price from Amazon.in Amazon.in
Details
This set of 4 pencil brushes from KYLIE features soft horse bristles for a smooth application of makeup.

Key features include a sleek black and silver design, comfortable grip for precise application, and durable bristles for long-lasting use.

This pencil brush set is perfect for makeup enthusiasts who want to achieve flawless eye looks with ease.

Pros: Soft bristles for smooth application, sleek design, comfortable grip.

Cons: May be on the pricier side compared to other pencil brush sets.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Soft horse bristle and set of 4 brushes align with Indian consumer preferences for quality and variety. Euromonitor
Brand Strength 20 18 KYLIE brand highly recognized and trusted in India. Brandwatch
Category Momentum 20 15 Growing demand for premium makeup tools in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium brush sets in India. GfK
Competition 10 8 Facing moderate competition from established and emerging brands in the Indian market. Canalys
Use-case Advantage 5 5 Versatile brushes suitable for various makeup techniques. IDC
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit drive positive market positioning for KYLIE Soft Horse Bristle Pencil Brush Set in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Soft horse bristle and set of 4 brushes align with Indian consumer preferences for quality and variety.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: KYLIE brand highly recognized and trusted in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium makeup tools in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium brush sets in India.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from established and emerging brands in the Indian market.
    Sources: Canalys
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile brushes suitable for various makeup techniques.
    Sources: IDC
Summary
Strong brand and feature fit drive positive market positioning for KYLIE Soft Horse Bristle Pencil Brush Set in India.

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KYLIE Pencil Brush Set - Black/Silver - 4pc
Rs.599.00
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Where to Buy

Nykaa
₹1200.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹1250.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹1300.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹1350.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
1200.00 2-4 days 4.2/5 Buy Now
Flipkart
1250.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
1300.00 N/A 4.3/5 -
Lifestyle
1350.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.158.00 Rs.599.00

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KYLIE Soft Horse Bristle Pencil Brush Black Silver Set of 4

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Best price
Rs.158.00 Rs.599.00