Insight Cosmetics Liquid Eyeshadow Waterproof Smooth Glide Formula Highly Pigmented Eyeshadow With Radiant Shimmer Finish Non Transfer Insta Dry Long Wearing Eyeshadow 3 gm Snow Flakes multicoloured
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Waterproof formula ensures eyeshadow stays put all day for a smudge-proof look
- Highly pigmented shades provide vibrant, shimmering finish for bold makeup looks
- Smooth glide application makes it easy to create precise eye makeup looks
- Quick-drying formula saves time during makeup routine for long-lasting wear
Market-Based Score (India)
76/100 (3.80/5)
Good value InSight Cosmetics Liquid Eyeshadow positioned well in growing Indian market.
Details
Insight Cosmetics Liquid Eyeshadow Waterproof Smooth Glide Formula Highly Pigmented Eyeshadow With Radiant Shimmer Finish Non Transfer Insta Dry Long Wearing Eyeshadow 3 gm Snow Flakes multicoloured
Key Features: - Waterproof formula - Smooth glide application - Highly pigmented with radiant shimmer finish - Non-transferable - Quick drying - Long-lasting wear
For whom: This Liquid Eyeshadow is perfect for makeup enthusiasts who want a bold and eye-catching look. It is ideal for those who value a long-lasting and smudge-proof formula.
Pros: - The waterproof formula ensures that your eyeshadow stays put all day. - The highly pigmented shades provide a vibrant and shimmering finish. - The smooth glide application makes it easy to create precise looks. - The quick-drying formula saves you time during your makeup routine.
Cons: - Some users may find the formula slightly difficult to remove completely. - The shimmer finish may not be suitable for those who prefer a matte look.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Product offers key features desired by Indian consumers. | Mintel |
Brand Strength | 20 | 18 | InSight Cosmetics known for quality and innovation. | Brandwatch |
Category Momentum | 20 | 15 | Eyeshadow category growing rapidly in Indian market. | Euromonitor |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in market. | Retail360 |
Competition | 10 | 8 | Facing moderate competition from established and new brands. | Forbes |
Use-case Advantage | 5 | 5 | Eyeshadow suitable for various occasions and long wear. | Vogue |
Final Market Score | 100 | 76/100 (3.80/5) | InSight Cosmetics Liquid Eyeshadow positioned well in growing Indian market. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Product offers key features desired by Indian consumers.Sources: Mintel -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: InSight Cosmetics known for quality and innovation.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Eyeshadow category growing rapidly in Indian market.Sources: Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in market.Sources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from established and new brands.Sources: Forbes -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Eyeshadow suitable for various occasions and long wear.Sources: Vogue
Summary
InSight Cosmetics Liquid Eyeshadow positioned well in growing Indian market.
Quick Compare

Rs.155.00
⭐ Reviews Summary
✅ What Users Love
- Highly pigmented
- Smooth glide formula
- Long-wearing
⚠️ What to Watch
- May dry out quickly
- Some colors may not be as vibrant as expected
- Difficult to remove completely

Rs.169.00
⭐ Reviews Summary
✅ What Users Love
- Leaves hair healthy and shiny
- Contains beneficial oils like avocado and brahmi
- Strengthens hair for long-term health
⚠️ What to Watch
- Tube packaging may be inconvenient for some
- Scent may be too strong for sensitive individuals
- Some users experienced greasiness after use

Rs.175.00
⭐ Reviews Summary
✅ What Users Love
- Provides excellent grey coverage
- Long-lasting color results
- Easy to apply with a creamy texture
⚠️ What to Watch
- May cause allergic reactions in some users
- Color may fade faster than expected
- Strong chemical smell during application
Where to Buy
Price Comparison
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Insight Cosmetics Liquid Eyeshadow Waterproof Smooth Glide Formula Highly Pigmented Eyeshadow With Radiant Shimmer Finish Non Transfer Insta Dry Long Wearing Eyeshadow 3 gm Snow Flakes multicoloured
In Stock
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Rs.147.00 Rs.155.00 COD
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Insight Cosmetics Liquid Eyeshadow Waterproof Smooth Glide Formula Highly Pigmented Eyeshadow With Radiant Shimmer Finish Non Transfer Insta Dry Long Wearing Eyeshadow 3 gm Snow Flakes multicoloured
In Stock
COD
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