Hilary Rhoda Touch Of Mousse Lipstick Matte Finish Long Lasting Infused with Vitamin E Weightless Mousse Finish Smudge Waterproof Vegan 5ml Ruby Pink Shade 08
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Bold Ruby Pink Shade 08 for a statement lip color
- Long-lasting formula ideal for all-day wear
- Infused with Vitamin E for nourished lips
- Waterproof and smudge-proof for lasting color
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong contender in the Indian lipstick market with on-trend features and competitive pricing.
Rs.195.00 Rs.269.00
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Key Features
| Category | Lipstick |
|---|---|
| Finish | Matte |
| Size | 5ml |
| Color | Ruby Pink Shade 08 |
| Formula | Long lasting |
| Texture | Weightless mousse |
| Nourishment | Infused with Vitamin E |
| Waterproof | Yes |
| Smudge Proof | Yes |
| Vegan | Yes |
Details
Hilary Rhoda Touch Of Mousse Lipstick Matte Finish Long Lasting Infused with Vitamin E Weightless Mousse Finish Smudge Waterproof Vegan 5ml Ruby Pink Shade 08
Key Features: - Matte finish for a modern look - Long lasting formula for all day wear - Infused with Vitamin E to nourish lips - Weightless mousse texture for comfortable wear - Smudge proof and waterproof for lasting color - Vegan formula for cruelty-free beauty - 5ml size for easy application - Ruby Pink Shade 08 for a bold, statement lip color
For whom: This lipstick is perfect for anyone looking for a bold, matte lip color that will last all day. The weightless mousse texture makes it comfortable to wear, while the infusion of Vitamin E nourishes the lips. The waterproof and smudge proof formula ensures that the color stays put, making it ideal for busy days or special occasions.
Pros: - Long lasting formula - Matte finish for a modern look - Infused with Vitamin E for lip nourishment - Smudge proof and waterproof for lasting color - Vegan formula for cruelty-free beauty
Cons: - Only available in one shade, Ruby Pink Shade 08
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Matte finish and Vitamin E align with current lipstick trends. | Vogue, Elle |
| Brand Strength | 20 | 18 | Hilary Rhoda known for quality cosmetics in India. | Brandwatch, Forbes |
| Category Momentum | 20 | 15 | Growing demand for long-lasting lipsticks in Indian market. | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced compared to similar lipsticks in India. | RetailToday, BusinessInsider |
| Competition | 10 | 8 | Facing strong competition from established lipstick brands in India. | Brandwatch, Euromonitor |
| Use-case Advantage | 5 | 5 | Ruby Pink Shade 08 suits Indian skin tones well. | Vogue, Elle |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong contender in the Indian lipstick market with on-trend features and competitive pricing. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Matte finish and Vitamin E align with current lipstick trends.Sources: Vogue, Elle -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Hilary Rhoda known for quality cosmetics in India.Sources: Brandwatch, Forbes -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for long-lasting lipsticks in Indian market.Sources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar lipsticks in India.Sources: RetailToday, BusinessInsider -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing strong competition from established lipstick brands in India.Sources: Brandwatch, Euromonitor -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Ruby Pink Shade 08 suits Indian skin tones well.Sources: Vogue, Elle
Summary
Strong contender in the Indian lipstick market with on-trend features and competitive pricing.
Quick Compare
Rs.269.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Matte finish looks great
- Infused with Vitamin E for added benefits
⚠️ What to Watch
- Color may not be true to online swatches
- Can be drying on the lips
- Some users experienced feathering
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Attractive packaging
- Unique scent combination
⚠️ What to Watch
- Small bottle size
- Some may find the scent too strong
- Expensive for the quantity
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting scent
- Luxurious fragrance notes
- Unique combination of tangerine, blackcurrant, raspberry, tonka bean, and patchouli
⚠️ What to Watch
- Price may be high for some buyers
- Scent may be too strong for sensitive individuals
- Packaging could be improved for better presentation
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Promotes hair growth and thickness
- Natural ingredients without parabens or silicones
- Deeply nourishes and moisturizes hair
⚠️ What to Watch
- Can leave hair feeling greasy if overused
- Scent may not be appealing to everyone
- Results may take time to become noticeable
Where to Buy
Price Comparison
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Hilary Rhoda Touch Of Mousse Lipstick Matte Finish Long Lasting Infused with Vitamin E Weightless Mousse Finish Smudge Waterproof Vegan 5ml Ruby Pink Shade 08
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