Forest Essentials Gulaab Khaas Natural Kajal Cobalt Blue Made using a traditional method with Pure Ghee Castor Oil Intense Cooling Pigment For Daily Use

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Intense color payoff for striking eye looks
  • Soothing and cooling formula for comfortable wear
  • Long-lasting pigment for all-day beauty
  • Ideal for those seeking natural, traditional kajal

Market-Based Score (India)

76/100 (3.80/5)
Good value
Premium natural kajal with unique cooling effect, facing competition in growing market
Rs.950.00 Rs.950.00
Best price from Amazon.in Amazon.in
Details

Forest Essentials Gulaab Khaas Natural Kajal Cobalt Blue Made using a traditional method with Pure Ghee Castor Oil Intense Cooling Pigment For Daily Use


Key Features: - Made using traditional methods - Contains Pure Ghee and Castor Oil - Intense cooling pigment - Suitable for daily use
For whom: - Anyone looking for a natural kajal with cooling properties - Those who prefer products made with traditional methods and natural ingredients
Pros: - Intense color payoff - Soothing and cooling on the eyes - Long-lasting formula
Cons: - Price may be higher than other kajal products - Limited availability in some regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique blend of ghee and castor oil offers cooling effect Femina, India Today
Brand Strength 20 18 Forest Essentials known for premium natural products Elle, Hindustan Times
Category Momentum 20 15 Eyeliner category growing rapidly in Indian market Mint, Vogue
Price Positioning 20 10 Priced higher than average, targeting premium segment Cosmopolitan, The Economic Times
Competition 10 8 Facing competition from established and emerging brands Femina, Vogue
Use-case Advantage 5 5 Intense pigment suitable for daily use, long-lasting Grazia
Final Market Score 100 76/100 (3.80/5) Premium natural kajal with unique cooling effect, facing competition in growing market
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique blend of ghee and castor oil offers cooling effect
    Sources: Femina, India Today
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Forest Essentials known for premium natural products
    Sources: Elle, Hindustan Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeliner category growing rapidly in Indian market
    Sources: Mint, Vogue
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Priced higher than average, targeting premium segment
    Sources: Cosmopolitan, The Economic Times
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established and emerging brands
    Sources: Femina, Vogue
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Intense pigment suitable for daily use, long-lasting
    Sources: Grazia
Summary
Premium natural kajal with unique cooling effect, facing competition in growing market

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Where to Buy

Nykaa
₹1175.00
2-4 days · ⭐ 4.3/5
Buy
Amazon India
₹1175.00
2-3 days · ⭐ 4.2/5
Buy
Forest Essentials Store
₹1200.00
N/A · ⭐ 4.5/5
-
Shoppers Stop
₹1199.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
1175.00 2-4 days 4.3/5 Buy Now
Amazon India
1175.00 2-3 days 4.2/5 Buy Now
Forest Essentials Store
1200.00 N/A 4.5/5 -
Shoppers Stop
1199.00 N/A 4.2/5 -

Price Comparison

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Amazon.in More Detail

Rs.950.00 Rs.950.00

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Forest Essentials Gulaab Khaas Natural Kajal Cobalt Blue Made using a traditional method with Pure Ghee Castor Oil Intense Cooling Pigment For Daily Use

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Best price
Rs.950.00 Rs.950.00