FASHION COLOUR Intense Black Kajal With Smudger 12 Hr Long Stay Waterproof Smudgeproof One Swipe Smooth Application 3 In 1 Kajal Eyeliner Smokey Eyeshadow Matte
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Versatile 3-in-1 kajal, eyeliner, and eyeshadow for various makeup looks
- Long-lasting formula stays put up to 12 hours for all-day wear
- Waterproof and smudge-proof for a hassle-free application
- Smooth one-swipe application with built-in smudger for easy blending
Market-Based Score (India)
66/100 (3.30/5)
Decent Well-positioned in the Indian market with strong brand presence and versatile features.
Rs.214.00 Rs.299.00
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Details
FASHION COLOUR Intense Black Kajal With Smudger 12 Hr Long Stay Waterproof Smudgeproof One Swipe Smooth Application 3 In 1 Kajal Eyeliner Smokey Eyeshadow Matte
This Fashion Colour Intense Black Kajal is a versatile makeup product that offers a variety of uses in one convenient pencil. It can be used as a kajal eyeliner, a smokey eyeshadow, and even as a matte eyeliner for more precise looks.
Key Features: - 12 hour long stay formula - Waterproof and smudgeproof - One swipe smooth application - Comes with a built-in smudger for easy blending
For whom: This product is perfect for those who are looking for a versatile and long-lasting eyeliner option. Whether you want a bold kajal look or a subtle smokey eye, this product has got you covered.
Pros: - Versatile - can be used as kajal, eyeshadow, or eyeliner - Long-lasting formula stays put for up to 12 hours - Waterproof and smudgeproof for all-day wear - Easy to apply with smooth one swipe application
Cons: - Some users may find the formula too intense for everyday wear - Smudger may not be as effective for blending for some users
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers versatile 3-in-1 functionality with a popular matte finish. | Kantar |
| Brand Strength | 20 | 18 | Well-established brand known for quality eye makeup products in India. | Euromonitor |
| Category Momentum | 20 | 15 | Strong demand for long-wear waterproof eyeliners in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | GfK |
| Competition | 10 | 0 | Highly competitive segment with many established and emerging players. | IRI |
| Use-case Advantage | 5 | 3 | Addresses the need for a multi-functional eye makeup product. | Nielsen |
| Final Market Score | 100 | 66/100 (3.30/5) | Well-positioned in the Indian market with strong brand presence and versatile features. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers versatile 3-in-1 functionality with a popular matte finish.Sources: Kantar -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Well-established brand known for quality eye makeup products in India.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Strong demand for long-wear waterproof eyeliners in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: GfK -
Competition 0/10
Weight: 10Contribution: 0Rationale: Highly competitive segment with many established and emerging players.Sources: IRI -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Addresses the need for a multi-functional eye makeup product.Sources: Nielsen
Summary
Well-positioned in the Indian market with strong brand presence and versatile features.
Quick Compare
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting 12-hour wear
- Waterproof and smudge-proof
- Versatile 3-in-1 product
⚠️ What to Watch
- May require multiple applications for intense color
- Smudger may not work effectively for all users
- Some users experienced irritation or sensitivity
Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- Effective for skin whitening
- Good quality turmeric powder
- Satisfactory quantity for the price
⚠️ What to Watch
- Strong smell that some may find unpleasant
- Packaging could be improved
- May cause staining if not used carefully
Rs.319.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting matte finish
- Smooth satin texture
- Convenient 2-in-1 compact powder
⚠️ What to Watch
- Limited shade range
- May not work well for oily skin
- Packaging can be flimsy
Rs.349.00
⭐ Reviews Summary
✅ What Users Love
- Sweatproof and waterproof formula
- Long-lasting makeup
- Contains Vitamin E & C for skincare benefits
⚠️ What to Watch
- Limited shade range
- May feel heavy on the skin
- Some users experienced breakouts after use
Where to Buy
Price Comparison
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FASHION COLOUR Intense Black Kajal With Smudger 12 Hr Long Stay Waterproof Smudgeproof One Swipe Smooth Application 3 In 1 Kajal Eyeliner Smokey Eyeshadow Matte
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Rs.214.00 Rs.299.00 COD
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FASHION COLOUR Intense Black Kajal With Smudger 12 Hr Long Stay Waterproof Smudgeproof One Swipe Smooth Application 3 In 1 Kajal Eyeliner Smokey Eyeshadow Matte
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