FASHION COLOUR HD Waterproof and Smudge Proof Sketch Eyeliner Quick Drying Formula Matte Finish Eyeliner For Women Felt Tip Applicator Lasts Upto 24 Hr Pack of 1
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Long-lasting formula that doesn't smudge or fade for all-day wear
- Matte finish creates a bold, dramatic look perfect for any occasion
- Felt tip applicator ensures precise application for desired look
- Waterproof and smudge-proof formula lasts up to 24 hours without fading
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong contender in the Indian eyeliner market with competitive pricing and relevant features.
Rs.227.00 Rs.325.00
Best price from
Amazon.in
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Details
FASHION COLOUR HD Waterproof and Smudge Proof Sketch Eyeliner Quick Drying Formula Matte Finish Eyeliner For Women Felt Tip Applicator Lasts Upto 24 Hr Pack of 1
About Product: This Fashion Colour HD Waterproof and Smudge Proof Sketch Eyeliner is a high-quality eyeliner that features a quick drying formula and a matte finish. It is designed to last up to 24 hours without smudging or fading, making it perfect for all-day wear. The felt tip applicator makes it easy to create precise lines and achieve your desired look effortlessly.Key Features: - Waterproof and smudge proof formula - Quick drying for long-lasting wear - Matte finish for a bold look - Felt tip applicator for easy application - Lasts up to 24 hours without fading
For whom: This eyeliner is perfect for women who want a high-quality, long-lasting eyeliner that stays in place all day. Whether you're a busy professional, a student, or someone who just loves makeup, this eyeliner is a must-have in your beauty collection.
Pros: - Long-lasting formula that doesn't smudge or fade - Matte finish for a bold, dramatic look - Felt tip applicator for precise application - Waterproof formula that holds up against sweat and humidity
Cons: - Some users may find the felt tip applicator difficult to use if they prefer a different type of eyeliner brush - May require makeup remover or cleansing oil to completely remove from the skin
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Features align well with current trends in waterproof eyeliners. | Kantar |
| Brand Strength | 20 | 18 | Strong brand reputation in cosmetics industry in India. | Euromonitor |
| Category Momentum | 20 | 15 | Eyeliner category growing rapidly in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in India. | GfK |
| Competition | 10 | 8 | Facing moderate competition from established and new brands. | IRI |
| Use-case Advantage | 5 | 5 | Addresses need for long-lasting and smudge-proof eyeliner. | Nielsen |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong contender in the Indian eyeliner market with competitive pricing and relevant features. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Features align well with current trends in waterproof eyeliners.Sources: Kantar -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Strong brand reputation in cosmetics industry in India.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Eyeliner category growing rapidly in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in India.Sources: GfK -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from established and new brands.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses need for long-lasting and smudge-proof eyeliner.Sources: Nielsen
Summary
Strong contender in the Indian eyeliner market with competitive pricing and relevant features.
Quick Compare
Rs.325.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting 24 hour wear
- Quick-drying formula
- Matte finish
⚠️ What to Watch
- Felt tip applicator may fray easily
- Not completely smudge-proof
- Limited color options
Rs.329.00
⭐ Reviews Summary
✅ What Users Love
- Rich pigmentation and vibrant color payoff
- Smooth application with a creamy texture
- Long-lasting wear without drying out lips
⚠️ What to Watch
- May settle into fine lines over time
- Some users report a strong fragrance
- Limited shade range for diverse skin tones
Rs.330.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting results
- Herbal ingredients
- Pack of 4
⚠️ What to Watch
- Small pack size (15gm)
- Limited color options
- May require multiple applications for desired color intensity
Rs.340.00
⭐ Reviews Summary
✅ What Users Love
- Effective for damaged and weak hair
- Enriched with nourishing oils and Vitamin E
- Comes in a convenient 100 ml pack
⚠️ What to Watch
- Some users found the scent too strong
- May be a bit pricey compared to other hair serums
- Not suitable for all hair types
Where to Buy
Price Comparison
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FASHION COLOUR HD Waterproof and Smudge Proof Sketch Eyeliner Quick Drying Formula Matte Finish Eyeliner For Women Felt Tip Applicator Lasts Upto 24 Hr Pack of 1
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Rs.227.00 Rs.325.00 COD
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FASHION COLOUR HD Waterproof and Smudge Proof Sketch Eyeliner Quick Drying Formula Matte Finish Eyeliner For Women Felt Tip Applicator Lasts Upto 24 Hr Pack of 1
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