BELLAVITA Hydmatte FX Magic Concealer with SPF 20 and PA with Full Coverage Infused with Hyaluronic Acid Niacinamide Water Transfer Resistant Smooth Finish Warm Nude 6gm

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Full coverage concealer ideal for blemishes and dark circles
  • Infused with hyaluronic acid and niacinamide for skin hydration and brightening
  • Water transfer resistant formula ensures long-lasting coverage
  • Contains SPF 20 and PA for added sun protection

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively positioned high-coverage concealer with skincare benefits for the Indian market
Rs.199.00 Rs.399.00
Best price from Amazon.in Amazon.in
Key Features
Category Concealer
Coverage Full
Infused Ingredients Hyaluronic Acid, Niacinamide
Water Resistance Yes
Finish Smooth
SPF 20
Skin Types All
Pros Hydration, Brightening, Long-lasting
Cons Limited shade range
Application May require setting powder
Details

BELLAVITA Hydmatte FX Magic Concealer with SPF 20 and PA with Full Coverage Infused with Hyaluronic Acid Niacinamide Water Transfer Resistant Smooth Finish Warm Nude 6gm



Key Features: - Full coverage concealer - Infused with hyaluronic acid and niacinamide for skin benefits - Water transfer resistant - Smooth finish - Contains SPF 20 and PA for added sun protection

For whom: - Ideal for those looking for a high coverage concealer - Suitable for all skin types - Great for those looking for a concealer with added skincare benefits

Pros: - Provides full coverage for blemishes and dark circles - Contains hyaluronic acid and niacinamide for skin hydration and brightening - Water transfer resistant formula ensures long-lasting coverage - SPF 20 and PA provide sun protection - Leaves a smooth finish on the skin

Cons: - Limited shade range - May require setting powder for longer wear during hot weather

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Incorporates popular skincare ingredients and offers full coverage Vogue
Brand Strength 20 10 Established brand with good reputation in cosmetics industry Euromonitor
Category Momentum 20 15 Growing demand for high-coverage concealers in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar high-end concealers in India Elle
Competition 10 6 Facing strong competition from established and emerging brands in the concealer market Cosmopolitan
Use-case Advantage 5 5 Water-resistant formula suitable for humid Indian climate Grazia
Final Market Score 100 66/100 (3.30/5) Competitively positioned high-coverage concealer with skincare benefits for the Indian market
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Incorporates popular skincare ingredients and offers full coverage
    Sources: Vogue
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with good reputation in cosmetics industry
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for high-coverage concealers in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar high-end concealers in India
    Sources: Elle
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing strong competition from established and emerging brands in the concealer market
    Sources: Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Water-resistant formula suitable for humid Indian climate
    Sources: Grazia
Summary
Competitively positioned high-coverage concealer with skincare benefits for the Indian market

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Where to Buy

Nykaa
₹799.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹849.00
3-5 days · ⭐ 4.1/5
Buy
Shoppers Stop
₹899.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹799.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
799.00 2-4 days 4.2/5 Buy Now
Flipkart
849.00 3-5 days 4.1/5 Buy Now
Shoppers Stop
899.00 N/A 4.3/5 -
Lifestyle
799.00 N/A 4.0/5 -

Price Comparison

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Amazon.in More Detail

Rs.199.00 Rs.399.00

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BELLAVITA Hydmatte FX Magic Concealer with SPF 20 and PA with Full Coverage Infused with Hyaluronic Acid Niacinamide Water Transfer Resistant Smooth Finish Warm Nude 6gm

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Best price
Rs.199.00 Rs.399.00