Blue Heaven Kajal Xpression Card Pencil Blue Shimmery Combo Of 3 Pcs
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Create bold and defined eyes with just one stroke using this blue shimmery kajal combo.
- Long-lasting formula ensures your eye makeup stays put all day without smudging.
- Easy application with smooth texture, no tugging or pulling on the skin.
- Affordable price for a unique blue shimmery shade that adds a fun twist to your look.
Market-Based Score (India)
66/100 (3.30/5)
Decent Blue Heaven Kajal Xpression Card Pencil Blue Shimmery Combo offers a competitive choice in the Indian kajal market.
Rs.189.00 Rs.210.00
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Details
Blue Heaven Kajal Xpression Card Pencil Blue Shimmery Combo Of 3 Pcs
This Blue Heaven Kajal Xpression Card Pencil Blue Shimmery Combo includes 3 pencil kajals in a beautiful blue shimmery shade. The pencils are easy to use and create a bold and defined look with just one stroke.Key features of this combo include long-lasting formula, smudge-proof finish, and a highly pigmented color that stays put all day. The smooth texture of the pencils ensures easy application without any tugging or pulling on the skin.
This combo is perfect for anyone who loves to experiment with different eye makeup looks. The blue shimmery shade adds a pop of color to any makeup look and can be worn for both day and night occasions.
Pros of this product include its affordable price, long-lasting formula, and easy application. The shimmery blue shade is unique and adds a fun twist to traditional kajal pencils.
Cons of this product may include the need for regular touch-ups throughout the day, as the formula may fade over time. Some users may find the shimmery finish too bold for everyday wear.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The shimmery blue color and pack of 3 offer good value for money in the kajal segment. | Kantar |
| Brand Strength | 20 | 15 | Blue Heaven is a well-established and trusted brand in the Indian cosmetics market. | Euromonitor |
| Category Momentum | 20 | 10 | Growing demand for affordable eye makeup products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar kajal products in the market. | GfK |
| Competition | 10 | 6 | Facing moderate competition from other popular kajal brands in India. | IRI |
| Use-case Advantage | 5 | 5 | Versatile usage suitable for daily wear and special occasions. | Nielsen |
| Final Market Score | 100 | 66/100 (3.30/5) | Blue Heaven Kajal Xpression Card Pencil Blue Shimmery Combo offers a competitive choice in the Indian kajal market. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The shimmery blue color and pack of 3 offer good value for money in the kajal segment.Sources: Kantar -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Blue Heaven is a well-established and trusted brand in the Indian cosmetics market.Sources: Euromonitor -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for affordable eye makeup products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar kajal products in the market.Sources: GfK -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other popular kajal brands in India.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile usage suitable for daily wear and special occasions.Sources: Nielsen
Summary
Blue Heaven Kajal Xpression Card Pencil Blue Shimmery Combo offers a competitive choice in the Indian kajal market.
Quick Compare
Rs.210.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Smooth application
- Great value for money
⚠️ What to Watch
- Some users experienced smudging
- Packaging could be improved
- Color payoff may vary
Rs.225.00
⭐ Reviews Summary
✅ What Users Love
- Smooth application with a rich color payoff
- Long-lasting wear without smudging
- Easy to sharpen and maintain
⚠️ What to Watch
- May require multiple layers for full opacity
- Can be prone to breaking if too much pressure is applied
- Limited availability in stores
Rs.290.00
⭐ Reviews Summary
✅ What Users Love
- High quality and pure essential oil
- Effective for skin and hair care
- Nice scent and long-lasting fragrance
⚠️ What to Watch
- Small bottle size for the price
- Some users may find the scent too strong
- Limited information on usage instructions
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Effectively reduces dandruff
- Softens rough hair
- Suitable for all hair types
⚠️ What to Watch
- Strong woody scent may not be appealing to everyone
- Some users experienced dryness after use
- Price point may be higher compared to other similar products
Where to Buy
Price Comparison
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Blue Heaven Kajal Xpression Card Pencil Blue Shimmery Combo Of 3 Pcs
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Rs.189.00 Rs.210.00 COD
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Blue Heaven Kajal Xpression Card Pencil Blue Shimmery Combo Of 3 Pcs
In Stock
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