Colorbar Mesmereyes Kajal Black 001 0 35g Moisturizing Smudgeproof Long lasting

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Highly pigmented kajal that glides on smoothly for all-day wear
Smudgeproof and long-lasting formula ideal for everyday use
Moisturizing properties nourish and care for your eyes
Gentle and safe for sensitive eyes and contact lens wearers

Market-Based Score (India)

76/100 (3.80/5)

Good value

Colorbar Mesmereyes Kajal Black 001 is a strong contender in the Indian kajal market segment.

Rs.227.00 Rs.350.00

Best price from

Amazon.in

Details

Colorbar Mesmereyes Kajal Black 001 0 35g Moisturizing Smudgeproof Long lasting

This Colorbar Mesmereyes Kajal Black 001 is a highly pigmented kajal that glides on smoothly and stays put all day long. It is smudgeproof, long-lasting, and also moisturizing, making it ideal for everyday wear.

Key Features:
- Highly pigmented
- Smudgeproof
- Long-lasting
- Moisturizing

This kajal is suitable for anyone looking for a kajal that not only defines their eyes but also nourishes them. Whether you have sensitive eyes or wear contacts, this kajal is gentle and safe to use.

Pros:
- Glides on smoothly
- Stays put all day
- Doesn't irritate sensitive eyes
- Nourishes the eye area

Cons:
- May need to be reapplied for a more intense look
- Can smudge slightly in hot and humid weather

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like smudgeproof, long-lasting, and moisturizing.	IndiaRetailing
Brand Strength	20	18	Colorbar is a well-established brand in India known for quality cosmetics.	Brandwatch
Category Momentum	20	15	Growing demand for kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar kajal products in the market.	Euromonitor
Competition	10	8	Facing competition from both local and international kajal brands.	Nielsen
Use-case Advantage	5	5	Meets the needs of consumers looking for a reliable daily wear kajal.	Kantar
Final Market Score	100	76/100 (3.80/5)	Colorbar Mesmereyes Kajal Black 001 is a strong contender in the Indian kajal market segment.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers key features like smudgeproof, long-lasting, and moisturizing.

Sources: IndiaRetailing
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Colorbar is a well-established brand in India known for quality cosmetics.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for kajal products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar kajal products in the market.

Sources: Euromonitor
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from both local and international kajal brands.

Sources: Nielsen
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Meets the needs of consumers looking for a reliable daily wear kajal.

Sources: Kantar

Summary

Colorbar Mesmereyes Kajal Black 001 is a strong contender in the Indian kajal market segment.

Quick Compare

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Where to Buy

Nykaa

₹299.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹250.00

2-3 days · ⭐ 4.3/5

Buy

Shoppers Stop

₹275.00

N/A · ⭐ 4.1/5

Lifestyle

₹290.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	299.00	2-4 days	4.2/5	Buy Now
Amazon India	250.00	2-3 days	4.3/5	Buy Now
Shoppers Stop	275.00	N/A	4.1/5	-
Lifestyle	290.00	N/A	4/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Colorbar Mesmereyes Kajal Black 001 0 35g Moisturizing Smudgeproof Long lasting In Stock	Rs.227.00 Rs.350.00 COD	GO TO STORE GO TO STORE
Colorbar Mesmereyes Kajal Black 001 0 35g Moisturizing Smudgeproof Long lasting In Stock COD