e l f Cosmetics Big Mood Mascara Black
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Get bold, voluminous lashes with e.l.f. Cosmetics Big Mood Black Mascara
- Highly pigmented formula adds volume, length, and curl for a dramatic look
- Large brush coats each lash evenly with smudge-proof, all-day wear
- Affordable, easy to apply, cruelty-free, and vegan for guilt-free glam
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand with competitive pricing and good feature fit.
Rs.1,050.00 Rs.1,050.00
Best price from
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Details
e l f Cosmetics Big Mood Mascara Black
The e.l.f. Cosmetics Big Mood Mascara in black is a highly pigmented mascara that adds volume, length, and curl to your lashes. It is specially formulated to give your lashes a bold and dramatic look.Key features of this mascara include a large brush that coats each lash evenly, a smudge-proof formula that lasts all day, and a buildable formula that allows you to customize your lash look.
This mascara is suitable for anyone looking to achieve bold and voluminous lashes. It is perfect for those who want to make a statement with their eye makeup and enhance their natural lashes.
Pros: The e.l.f. Cosmetics Big Mood Mascara in black is affordable, easy to apply, and gives a dramatic effect to your lashes. It is also cruelty-free and vegan.
Cons: Some users may find that this mascara can be a bit clumpy if applied too heavily. Additionally, the large brush may not be suitable for those with small or hooded eyes.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Features align well with Indian consumer preferences. | Vogue India |
| Brand Strength | 20 | 18 | Strong brand reputation and recognition in India. | Brand Equity |
| Category Momentum | 20 | 15 | Growing demand for mascaras in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitive pricing compared to similar products in India. | Retail360 |
| Competition | 10 | 8 | Facing moderate competition from established brands in India. | Cosmopolitan India |
| Use-case Advantage | 5 | 5 | Addresses a specific need of Indian consumers effectively. | Elle India |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand with competitive pricing and good feature fit. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Features align well with Indian consumer preferences.Sources: Vogue India -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Strong brand reputation and recognition in India.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for mascaras in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitive pricing compared to similar products in India.Sources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from established brands in India.Sources: Cosmopolitan India -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses a specific need of Indian consumers effectively.Sources: Elle India
Summary
Strong brand with competitive pricing and good feature fit.
Quick Compare
Rs.1,050.00
⭐ Reviews Summary
✅ What Users Love
- Lengthens lashes effectively
- Affordable price point
- Good for everyday wear
⚠️ What to Watch
- May clump after multiple coats
- Not very volumizing
- Some users experienced flaking
Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Rich pigmentation with full coverage in one swipe
- Long-lasting wear with a comfortable matte finish
- Hydrating formula with hyaluronic acid and vitamin E
⚠️ What to Watch
- May feel drying on the lips after extended wear
- Color may not match expectations based on online images
- Packaging can be prone to breakage
Rs.1,260.00
⭐ Reviews Summary
✅ What Users Love
- Effective coverage for grey roots and thinning hair
- Water and sweat resistant, long-lasting results
- Precise brush applicator for easy and accurate application
⚠️ What to Watch
- Color may not match perfectly for all users
- Can leave a residue if too much product is applied
- Limited shade options available for diverse hair colors
Rs.3,600.00
⭐ Reviews Summary
✅ What Users Love
- Effectively reduces frizz
- Leaves hair smooth and shiny
- Professional quality results
⚠️ What to Watch
- Expensive compared to other brands
- Strong scent may be overpowering for some
- Not suitable for all hair types
Where to Buy
Price Comparison
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