Colorbar Cosmetics MesmerEyes Kajal Duo Black 0 70 g Pack of 2 Lasts upto 10 hours Nourishing Waterproof

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get two kajal pencils for double the usage with this long-lasting waterproof formula that stays put up to 10 hours
  • Nourishing potent formula cares for delicate eye area while providing intense black shade for all-day definition
  • Ideal for those seeking a reliable eyeliner that withstands oily lids and humid climates without smudging or fading
  • Enjoy the convenience and value of a kajal duo that eliminates the need for constant touch-ups and offers skin-loving benefits

Market-Based Score (India)

66/100 (3.30/5)
Decent
Colorbar Cosmetics MesmerEyes Kajal Duo is well-positioned in the Indian eyeliner market with its strong brand and product features.
Rs.489.00 Rs.699.00
Best price from Amazon.in Amazon.in
Details

Colorbar Cosmetics MesmerEyes Kajal Duo Black 0 70 g Pack of 2 Lasts upto 10 hours Nourishing Waterproof



Key Features: - Contains two kajal pencils for convenience and value - Long-lasting waterproof formula that stays put for up to 10 hours - Potent formula nourishes the delicate eye area - Rich black shade for intense definition

For whom: This kajal duo is perfect for anyone looking for a reliable eyeliner that will last all day. Whether you have oily lids or live in a humid climate, this waterproof formula will keep your eye makeup in place.

Pros: - Two pencils in one pack for double the usage - Long-lasting formula means you won't have to touch up throughout the day - Nourishing ingredients help care for your skin while you wear it

Cons: - Some users may find the formula to be a bit stiff - May require a makeup remover to fully remove at the end of the day

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Long-lasting and waterproof formula aligns with Indian consumers' preferences Vogue India
Brand Strength 20 18 Colorbar is a well-established brand in India with strong customer loyalty Brand Equity
Category Momentum 20 15 Eyeliner category growing rapidly in Indian market IDC
Price Positioning 20 10 Competitively priced compared to similar products in the market Retail Today
Competition 10 0 Highly competitive market with many established and emerging players Business Standard
Use-case Advantage 5 3 Provides nourishment along with long-lasting wear, appealing to Indian consumers Femina
Final Market Score 100 66/100 (3.30/5) Colorbar Cosmetics MesmerEyes Kajal Duo is well-positioned in the Indian eyeliner market with its strong brand and product features.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Long-lasting and waterproof formula aligns with Indian consumers' preferences
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Colorbar is a well-established brand in India with strong customer loyalty
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeliner category growing rapidly in Indian market
    Sources: IDC
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Retail Today
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Highly competitive market with many established and emerging players
    Sources: Business Standard
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Provides nourishment along with long-lasting wear, appealing to Indian consumers
    Sources: Femina
Summary
Colorbar Cosmetics MesmerEyes Kajal Duo is well-positioned in the Indian eyeliner market with its strong brand and product features.

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Where to Buy

Nykaa
₹495.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹495.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹550.00
N/A · ⭐ 4.1/5
-
Lifestyle
₹500.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
495.00 2-4 days 4.2/5 Buy Now
Amazon India
495.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
550.00 N/A 4.1/5 -
Lifestyle
500.00 N/A 4/5 -

Price Comparison

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Rs.489.00 Rs.699.00

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Colorbar Cosmetics MesmerEyes Kajal Duo Black 0 70 g Pack of 2 Lasts upto 10 hours Nourishing Waterproof

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Best price
Rs.489.00 Rs.699.00