Blue Heaven Soft Kajal Pencil Eye Liner Black Matte Finish

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Budget-friendly kajal & eyeliner pencil for a bold look
Soft & smooth texture ensures easy application
Long-lasting formula stays put all day
Ideal for beginners & budget-conscious buyers

Market-Based Score (India)

76/100 (3.80/5)

Good value

Blue Heaven Soft Kajal Eye Liner Pencil offers a competitive option in the growing Indian kajal market.

Rs.125.00 Rs.150.00

Best price from

Amazon.in

Key Features

Category	Makeup
Product Type	Eye Liner
Finish	Black Matte
Texture	Soft and Smooth
Long-lasting	Yes
Versatile Use	Kajal and Eyeliner
Price	150.00
Target Audience	Budget-conscious users and beginners

Details

Blue Heaven Soft Kajal Pencil Eye Liner Black Matte Finish

The Blue Heaven Soft Kajal Eye Liner Pencil is a popular choice for those looking for a budget-friendly yet high-quality product.

Key Features: - Black matte finish for a bold and dramatic look - Soft and smooth texture for easy application - Long-lasting formula that stays put all day - Can be used as both kajal and eyeliner - Affordable price point

For whom: This eyeliner pencil is suitable for anyone looking for an easy-to-use yet effective eye makeup product. It is especially great for those on a budget or beginners who are new to applying eye makeup.

Pros: - Easy to use - Long-lasting formula - Versatile use as kajal or eyeliner - Budget-friendly option - Matte finish for a bold look

Cons: - Some users may find it smudges easily - May need to be sharpened frequently for a precise application

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and soft texture align with current consumer preferences.	Vogue, Femina
Brand Strength	20	18	Blue Heaven's established reputation for quality kajal products.	TOI, Hindu
Category Momentum	20	15	Growing demand for kajal products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Cosmopolitan, Elle
Competition	10	10	Facing moderate competition from other popular kajal brands.	Harper's Bazaar, Verve
Use-case Advantage	5	3	Versatile for both everyday wear and special occasions.	Grazia
Final Market Score	100	76/100 (3.80/5)	Blue Heaven Soft Kajal Eye Liner Pencil offers a competitive option in the growing Indian kajal market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Matte finish and soft texture align with current consumer preferences.

Sources: Vogue, Femina
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Blue Heaven's established reputation for quality kajal products.

Sources: TOI, Hindu
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for kajal products in Indian market.

Sources: Mint, ET
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Cosmopolitan, Elle
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing moderate competition from other popular kajal brands.

Sources: Harper's Bazaar, Verve
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Versatile for both everyday wear and special occasions.

Sources: Grazia

Summary

Blue Heaven Soft Kajal Eye Liner Pencil offers a competitive option in the growing Indian kajal market.

Quick Compare

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Where to Buy

Nykaa

₹125.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹120.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹130.00

N/A · ⭐ 4.3/5

Health & Glow

₹135.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	125.00	2-4 days	4.2/5	Buy Now
Flipkart	120.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	130.00	N/A	4.3/5	-
Health & Glow	135.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Blue Heaven Soft Kajal Pencil Eye Liner Black Matte Finish In Stock	Rs.125.00 Rs.150.00 COD	GO TO STORE GO TO STORE
Blue Heaven Soft Kajal Pencil Eye Liner Black Matte Finish In Stock COD