Blue Heaven Soft Kajal Eye Liner Black 0 31g

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Intense black color for bold eye definition
Long-lasting formula for all-day wear
Smooth application for easy use
Suitable for all skin types, including beginners

Market-Based Score (India)

66/100 (3.30/5)

Decent

Blue Heaven Soft Kajal Eye Liner - Black, 0.31g offers a competitive option in the growing Indian kajal & kohls market.

Rs.125.00 Rs.140.00

Best price from

Amazon.in

Key Features

Category	Eye Liner
Color	Black
Weight	0.31g
Price	140.00
Key Features	Highly pigmented, Long-lasting formula, Glides on smoothly, Perfect for bold eye looks
Suitable For	All skin types
Application	Easy to use
Pros	Highly pigmented color, Long-lasting formula, Smooth application
Cons	May smudge after long hours of wear

Details

Blue Heaven Soft Kajal Eye Liner Black 0 31g

The Blue Heaven Soft Kajal Eye Liner in Black is a highly pigmented and long-lasting eye liner that glides on smoothly for a precise application. Its soft formula is perfect for creating a bold and dramatic eye look.

Key Features: - Highly pigmented - Long-lasting formula - Glides on smoothly - Perfect for creating bold eye looks

For whom: This eye liner is perfect for anyone looking to add definition to their eyes with a bold and intense black color. It is suitable for all skin types and is easy to apply even for beginners.

Pros: - Highly pigmented color - Long-lasting formula - Smooth application - Easy to use

Cons: - Some users may find it smudges after long hours of wear

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers desired features like smudge-proof and long-lasting wear.	Kantar
Brand Strength	20	10	Established brand reputation in the Indian cosmetics market.	Euromonitor
Category Momentum	20	15	Growing demand for traditional eye makeup products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	10	Facing moderate competition from both local and international brands.	IRI
Use-case Advantage	5	3	Suitable for daily wear and easy application for consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Blue Heaven Soft Kajal Eye Liner - Black, 0.31g offers a competitive option in the growing Indian kajal & kohls market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 18/25

Weight: 25

Contribution: 18

Rationale: Offers desired features like smudge-proof and long-lasting wear.

Sources: Kantar
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand reputation in the Indian cosmetics market.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional eye makeup products in Indian market.

Sources: Mintel
Price Positioning 8/20

Weight: 20

Contribution: 8

Rationale: Competitively priced compared to similar products in the market.

Sources: Nielsen
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing moderate competition from both local and international brands.

Sources: IRI
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Suitable for daily wear and easy application for consumers.

Sources: GfK

Summary

Blue Heaven Soft Kajal Eye Liner - Black, 0.31g offers a competitive option in the growing Indian kajal & kohls market.

Quick Compare

Blue Heaven Kajal - Intense Black 31g

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⭐ Reviews Summary

✅ What Users Love

Long-lasting formula
Intense black color
Smooth application

⚠️ What to Watch

Smudges easily
May irritate sensitive eyes
Packaging is not sturdy

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Where to Buy

Nykaa

₹125.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹120.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹130.00

N/A · ⭐ 4.1/5

Health & Glow

₹135.00

N/A · ⭐ 4.3/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	125.00	2-4 days	4.2/5	Buy Now
Flipkart	120.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	130.00	N/A	4.1/5	-
Health & Glow	135.00	N/A	4.3/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Blue Heaven Soft Kajal Eye Liner Black 0 31g In Stock	Rs.125.00 Rs.140.00 COD	GO TO STORE GO TO STORE
Blue Heaven Soft Kajal Eye Liner Black 0 31g In Stock COD