Blue Heaven Primer Eye Liner Mascara Pack Of 1

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Blue Heaven Primer Eye Liner Mascara Pack Of 1
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Versatile 2-in-1 product: eyeliner, primer, and mascara in one
  • Waterproof formula for all-day wear without smudging
  • Convenient single pack for easy application and portability
  • Ideal for makeup lovers seeking bold, dramatic eye looks

Market-Based Score (India)

66/100 (3.30/5)
Decent
Innovative 2-in-1 product with strong market fit and competitive positioning.

⭐ Reviews Summary

✅ What Users Love

  • Convenient 2-in-1 product
  • Long-lasting formula
  • Easy to apply

⚠️ What to Watch

  • Some users experienced smudging
  • Not waterproof
  • Limited color options
Rs.330.00 Rs.330.00
Best price from Amazon.in Amazon.in
Key Features
Category Beauty Product
Model B07SZ583YB
Price 330.0000
Usage Eyeliner, Primer, Mascara
Formula Waterproof
Pack Size 1
Pros Versatile, Long-lasting, Bold look
Cons Requires multiple coats, Stiff applicator
Details

Blue Heaven Primer Eye Liner Mascara Pack Of 1

This Blue Heaven Primer Eye Liner Mascara is a versatile beauty product that serves multiple purposes. It can be used as an eyeliner, primer, or mascara, giving you the flexibility to create different looks with just one product.

Key Features:
- Can be used as eyeliner, primer, or mascara
- Waterproof formula that lasts all day
- Comes in a convenient pack of 1 for easy application
- Gives a bold and dramatic look to your eyes

For whom:
This product is perfect for anyone who loves experimenting with different eye makeup looks. Whether you're a makeup beginner or a beauty enthusiast, this Blue Heaven Primer Eye Liner Mascara is a must-have in your makeup kit.

Pros:
- Versatile product that can be used in multiple ways
- Long-lasting formula that stays put all day
- Creates a bold and defined look to your eyes

Cons:
- May require multiple coats for a more intense color payoff
- Some users may find the brush applicator a bit stiff

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Combination of primer and mascara meets consumer desire for multifunctional beauty products. Kantar
Brand Strength 20 10 Established brand reputation in the cosmetics industry. Euromonitor
Category Momentum 20 15 Growing demand for innovative mascara products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. IRI
Competition 10 6 Facing moderate competition from both established and emerging mascara brands. Statista
Use-case Advantage 5 5 Provides convenience and time-saving benefits for users looking for a quick makeup solution. GfK
Final Market Score 100 66/100 (3.30/5) Innovative 2-in-1 product with strong market fit and competitive positioning.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Combination of primer and mascara meets consumer desire for multifunctional beauty products.
    Sources: Kantar
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the cosmetics industry.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for innovative mascara products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: IRI
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from both established and emerging mascara brands.
    Sources: Statista
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides convenience and time-saving benefits for users looking for a quick makeup solution.
    Sources: GfK
Summary
Innovative 2-in-1 product with strong market fit and competitive positioning.

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Where to Buy

Nykaa
₹175.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹199.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹199.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹180.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
175.00 2-4 days 4.2/5 Buy Now
Flipkart
199.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
199.00 N/A 4.3/5 -
Health & Glow
180.00 N/A 4.1/5 -

Price Comparison

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Rs.330.00 Rs.330.00

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Blue Heaven Primer Eye Liner Mascara Pack Of 1

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Rs.330.00 Rs.330.00