Blue Heaven Hyper Black Gel Kajal Eyeliner Enriched with Vitamin E Almond Oil Smudge Proof Waterproof Smooth Glide Kajal For Women With Sharpener 24 Hrs Long Stay 1 5g

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enriched with Vitamin E and Almond Oil for added nourishment
  • Smudge-proof and waterproof formula for long-lasting wear
  • Smooth glide for easy application
  • Includes sharpener for precision sharpening

Market-Based Score (India)

76/100 (3.80/5)
Good value
Blue Heaven Hyper Black Gel Kajal Eyeliner is well-positioned in the Indian market with strong brand recognition and competitive features.
Rs.245.00 Rs.299.00
Best price from Amazon.in Amazon.in
Key Features
Category Kajal Eyeliner
Enrichment Vitamin E and Almond Oil
Waterproof Yes
Smudge Proof Yes
Application Smooth Glide
Long Stay 24 Hours
Includes Sharpener
Weight 1.5g
Price 299.00
Details

Blue Heaven Hyper Black Gel Kajal Eyeliner Enriched with Vitamin E Almond Oil Smudge Proof Waterproof Smooth Glide Kajal For Women With Sharpener 24 Hrs Long Stay 1 5g


The Blue Heaven Hyper Black Gel Kajal Eyeliner is a popular eye makeup product that is enriched with Vitamin E and Almond Oil. Its smudge-proof and waterproof formula ensures long-lasting wear, making it perfect for busy days. The smooth glide of this kajal makes application easy and hassle-free. Plus, it comes with a sharpener for precision sharpening whenever needed.
This kajal is suitable for women who are looking for a high-quality eyeliner that stays put for hours without smudging or fading. Whether you have a busy work schedule, a night out with friends, or a special occasion, this kajal will keep your eyes looking stunning all day and night.
Pros: - Enriched with Vitamin E and Almond Oil for added nourishment - Smudge-proof and waterproof formula for long-lasting wear - Smooth glide for easy application - Comes with a sharpener for precision sharpening - 24-hour long stay formula
Cons: - May require multiple applications for intense color payoff - Some users may find the formula slightly too soft for their liking

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Enriched with Vitamin E and Almond Oil, waterproof and smudge-proof, meets market expectations. Euromonitor
Brand Strength 20 18 Blue Heaven is a well-known and trusted brand in the Indian cosmetics market. Brandwatch
Category Momentum 20 15 Growing demand for long-lasting kajal products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar kajal products in the market. Retail360
Competition 10 8 Facing strong competition from established and emerging kajal brands in India. Nielsen
Use-case Advantage 5 5 24-hour long stay feature appeals to consumers looking for long-lasting wear. Kantar
Final Market Score 100 76/100 (3.80/5) Blue Heaven Hyper Black Gel Kajal Eyeliner is well-positioned in the Indian market with strong brand recognition and competitive features.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Enriched with Vitamin E and Almond Oil, waterproof and smudge-proof, meets market expectations.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Blue Heaven is a well-known and trusted brand in the Indian cosmetics market.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for long-lasting kajal products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar kajal products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from established and emerging kajal brands in India.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: 24-hour long stay feature appeals to consumers looking for long-lasting wear.
    Sources: Kantar
Summary
Blue Heaven Hyper Black Gel Kajal Eyeliner is well-positioned in the Indian market with strong brand recognition and competitive features.

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Where to Buy

Nykaa
₹125.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹110.00
2-3 days · ⭐ 4.1/5
Buy
Shoppers Stop
₹130.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹120.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
125.00 2-4 days 4.2/5 Buy Now
Amazon India
110.00 2-3 days 4.1/5 Buy Now
Shoppers Stop
130.00 N/A 4.3/5 -
Health & Glow
120.00 N/A 4/5 -

Price Comparison

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Amazon.in More Detail

Rs.245.00 Rs.299.00

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Blue Heaven Hyper Black Gel Kajal Eyeliner Enriched with Vitamin E Almond Oil Smudge Proof Waterproof Smooth Glide Kajal For Women With Sharpener 24 Hrs Long Stay 1 5g

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Best price
Rs.245.00 Rs.299.00