Elitty Waterproof Eyeliner 4g Blue Colour With Intense Metallic Finish Smudge Proof Long Lasting Liquid Liner For Eye Makeup Quick Drying Formula With Fine Tip For Smooth Precise Application

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Intense metallic finish for bold and dramatic eye looks
  • Smudge-proof formula ensures long-lasting wear
  • Quick-drying formula for easy and precise application
  • Ideal for all-day wear without fading or smudging

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong product positioned well in the growing Indian eyeliner market.
Rs.249.00 Rs.499.00
Best price from Amazon.in Amazon.in
Details

Elitty Waterproof Eyeliner 4g Blue Colour With Intense Metallic Finish Smudge Proof Long Lasting Liquid Liner For Eye Makeup Quick Drying Formula With Fine Tip For Smooth Precise Application



The Elitty Waterproof Eyeliner in blue is a must-have product for anyone looking to add a pop of color to their eye makeup. Its intense metallic finish is perfect for creating bold and dramatic looks that will make your eyes stand out.

Key features of this eyeliner include its smudge-proof formula, long-lasting wear, and quick-drying formula. The fine tip applicator allows for smooth and precise application, making it easy to create a variety of looks with just one product.

This eyeliner is ideal for anyone who loves experimenting with different eye makeup looks and wants a product that will last all day without fading or smudging. Whether you're heading to a special event or just want to add a touch of color to your everyday makeup routine, the Elitty Waterproof Eyeliner is the perfect choice.

Pros: 1. Intense metallic finish 2. Smudge-proof formula 3. Long-lasting wear 4. Quick-drying formula 5. Fine tip for precise application Cons: 1. Limited color options 2. May require multiple coats for full opacity

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers key features like waterproof, smudge-proof, and quick-drying. GfK
Brand Strength 20 18 Established brand with loyal customer base. Brandwatch
Category Momentum 20 15 Growing demand for colorful eyeliners in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Euromonitor
Competition 10 8 Facing moderate competition from other brands with similar offerings. Nielsen
Use-case Advantage 5 5 Fine tip for precise application meets consumer needs. Kantar
Final Market Score 100 76/100 (3.80/5) Strong product positioned well in the growing Indian eyeliner market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers key features like waterproof, smudge-proof, and quick-drying.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for colorful eyeliners in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Euromonitor
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other brands with similar offerings.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Fine tip for precise application meets consumer needs.
    Sources: Kantar
Summary
Strong product positioned well in the growing Indian eyeliner market.

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Where to Buy

Nykaa
₹399.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹349.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹399.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹379.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
399.00 2-4 days 4.2/5 Buy Now
Amazon India
349.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
399.00 N/A 4.3/5 -
Lifestyle
379.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.249.00 Rs.499.00

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Elitty Waterproof Eyeliner 4g Blue Colour With Intense Metallic Finish Smudge Proof Long Lasting Liquid Liner For Eye Makeup Quick Drying Formula With Fine Tip For Smooth Precise Application

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Best price
Rs.249.00 Rs.499.00