Ekan Surma Dani For Eyes Makeup For Girls And Women Pack Of 1
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enhance your eyes with bold and striking pigmentation
- Enjoy long-lasting wear with a smudge-proof formula
- Achieve a seamless finish with easy application and blending
- Convenient pack for on-the-go touch-ups and application
Market-Based Score (India)
66/100 (3.30/5)
Decent Ekan Surma Dany Eyeliner offers a balanced mix of quality, affordability, and brand reputation in the competitive kajal segment.
Rs.229.00 Rs.499.00
Best price from
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Details
Ekan Surma Dani For Eyes Makeup For Girls And Women Pack Of 1
Ekan Surma Dani is a high-quality eye makeup product perfect for girls and women who love to enhance their eyes with a touch of elegance.Key Features: - Rich pigmentation for a bold and striking look - Smudge-proof formula for long-lasting wear - Easy to apply and blend for a seamless finish - Comes in a convenient pack of 1 for on-the-go application
For whom: This product is specifically designed for girls and women who want to add a pop of color to their eye makeup look. Whether you're going for a subtle everyday look or a dramatic evening look, Ekan Surma Dani is the perfect choice.
Pros: - Intense color payoff - Long-lasting formula - Easy to use and control - Travel-friendly packaging Cons: - May require touch-ups throughout the day - Limited shade range
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers smooth application and long-lasting formula, meeting consumer expectations. | Vogue |
| Brand Strength | 20 | 15 | Established brand with loyal customer base in the kajal segment. | Brand Equity |
| Category Momentum | 20 | 10 | Growing demand for traditional eye makeup products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail Today |
| Competition | 10 | 6 | Facing moderate competition from local and international kajal brands. | Cosmopolitan |
| Use-case Advantage | 5 | 5 | Versatile usage for both daily wear and special occasions. | Femina |
| Final Market Score | 100 | 66/100 (3.30/5) | Ekan Surma Dany Eyeliner offers a balanced mix of quality, affordability, and brand reputation in the competitive kajal segment. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers smooth application and long-lasting formula, meeting consumer expectations.Sources: Vogue -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Established brand with loyal customer base in the kajal segment.Sources: Brand Equity -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for traditional eye makeup products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail Today -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from local and international kajal brands.Sources: Cosmopolitan -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile usage for both daily wear and special occasions.Sources: Femina
Summary
Ekan Surma Dany Eyeliner offers a balanced mix of quality, affordability, and brand reputation in the competitive kajal segment.
Quick Compare
Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Easy to apply
- Rich pigmentation
⚠️ What to Watch
- Smudges easily
- Packaging prone to breaking
- Some users experienced irritation
Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Convenient 4-in-1 design
- Versatile for multiple makeup needs
- Easy to carry and use on-the-go
⚠️ What to Watch
- Some users found the product to be less pigmented
- The eyeliner tip may require frequent sharpening
- Not suitable for heavy makeup application
Rs.500.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Alcohol-free
- Suitable for both men and women
⚠️ What to Watch
- Scent may not appeal to everyone
- Packaging could be improved
- Price is on the higher side
Rs.500.00
⭐ Reviews Summary
✅ What Users Love
- Leaves hair feeling moisturized
- Nice scent from green tea extracts
- Good value for money with pack of 2
⚠️ What to Watch
- Some users found the shampoo to be too heavy for their hair
- Packaging could be improved for easier dispensing
- Not suitable for all hair types
Where to Buy
Price Comparison
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Ekan Surma Dani For Eyes Makeup For Girls And Women Pack Of 1
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Rs.229.00 Rs.499.00 COD
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Ekan Surma Dani For Eyes Makeup For Girls And Women Pack Of 1
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