e l f Luminous Putty Blush Putty to Powder Buildable Blush With A Subtle Shimmer Finish Highly Pigmented Creamy Vegan Cruelty Free Bermuda

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Transforms from putty to powder for easy application
Buildable formula for customizable color intensity
Subtle shimmer finish adds luminous glow to cheeks
Highly pigmented, creamy blush for a radiant look

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and product fit with growing market demand, competitive pricing.

Rs.890.00 Rs.890.00

Best price from

Amazon.in

Details

e l f Luminous Putty Blush Putty to Powder Buildable Blush With A Subtle Shimmer Finish Highly Pigmented Creamy Vegan Cruelty Free Bermuda

The e l f Luminous Putty Blush is a unique blush that starts off as a putty but transforms into a powder upon application. It has a buildable formula that allows you to achieve your desired level of color intensity. The blush also has a subtle shimmer finish that adds a luminous glow to your cheeks.

For makeup enthusiasts looking for a highly pigmented blush that is easy to blend and provides a natural-looking finish, the e l f Luminous Putty Blush is the perfect choice. Its creamy texture glides onto the skin effortlessly, giving you a radiant and fresh-faced look.

Pros:
- Highly pigmented formula
- Easy to blend
- Gives a natural-looking finish
- Vegan and cruelty-free
- Comes in a variety of shades

Cons:
- Some users may find the putty texture difficult to work with at first
- The shimmer finish may not be suitable for those who prefer a matte blush.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Creamy texture and highly pigmented formula align well with current consumer preferences.	Euromonitor
Brand Strength	20	18	Strong brand reputation for quality and cruelty-free products.	Brandwatch
Category Momentum	20	15	Growing demand for innovative blush products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium blush products in the market.	Retail360
Competition	10	8	Facing moderate competition from established and emerging cruelty-free blush brands.	Elle
Use-case Advantage	5	5	Versatile blush suitable for both day and night looks, appealing to a wide range of consumers.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit with growing market demand, competitive pricing.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Creamy texture and highly pigmented formula align well with current consumer preferences.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Strong brand reputation for quality and cruelty-free products.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for innovative blush products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium blush products in the market.

Sources: Retail360
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from established and emerging cruelty-free blush brands.

Sources: Elle
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile blush suitable for both day and night looks, appealing to a wide range of consumers.

Sources: Vogue

Summary

Strong brand and product fit with growing market demand, competitive pricing.

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Where to Buy

Nykaa

₹950.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹999.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹1050.00

N/A · ⭐ 4.3/5

Health & Glow

₹999.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	950.00	2-4 days	4.2/5	Buy Now
Flipkart	999.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	1050.00	N/A	4.3/5	-
Health & Glow	999.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	e l f Luminous Putty Blush Putty to Powder Buildable Blush With A Subtle Shimmer Finish Highly Pigmented Creamy Vegan Cruelty Free Bermuda In Stock	Rs.890.00 Rs.890.00 COD	GO TO STORE GO TO STORE
e l f Luminous Putty Blush Putty to Powder Buildable Blush With A Subtle Shimmer Finish Highly Pigmented Creamy Vegan Cruelty Free Bermuda In Stock COD