e l f Instant Lift Brow Pencil Dual Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames 0 006 Oz Deep Brown 1 Count

0 reviews
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Effortlessly shapes and fills brows for a defined look
  • Long-lasting color ensures all-day brow perfection
  • Precise fine tip for easy and accurate application
  • Multifunctional pencil that combs and tames unruly brows

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive pricing and versatile features, facing moderate competition in growing Indian eyebrow color market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 45,867
Total / Avg 4.40★ 45,867
Consensus: 4.40★ from 45,867 total reviews
Rs.879.00 Rs.2,199.00
Best price from Amazon.in Amazon.in
Details

e l f Instant Lift Brow Pencil Dual Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames 0 006 Oz Deep Brown 1 Count

The e.l.f. Instant Lift Brow Pencil is a dual-sided beauty tool designed to shape, define, and fill in your eyebrows with precision. The fine tip allows for precise application, while the spoolie brush on the other end helps comb and tame unruly brows.

Key Features:
- Dual-sided pencil with fine tip and spoolie brush
- Shapes, defines, fills, contours, combs, and tames brows
- Available in Deep Brown shade
- 0.006 oz size, 1 count

For whom: This brow pencil is perfect for anyone looking to achieve a well-groomed and polished brow look. Whether you're a makeup beginner or an experienced beauty enthusiast, this pencil is easy to use and versatile enough to create the brows you desire.

Pros:
- Precise application for defined brows
- Spoolie brush helps blend and tame hairs
- Deep Brown shade works well for various skin tones
- Affordable and cruelty-free

Cons:
- Some users may find the pencil tip too soft or prone to breaking
- Limited shade range may not cater to all hair colors
- May require frequent sharpening for a sharp tip

Overall, the e.l.f. Instant Lift Brow Pencil is a handy tool for achieving well-defined and groomed brows on a budget. Its dual-sided design and precise application make it a must-have for anyone looking to enhance their brow game.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Dual-sided precise fine tip and deep brown color are popular in India. Vogue India
Brand Strength 20 18 Strong brand reputation and recognition in India. Brand Equity
Category Momentum 20 15 Growing demand for eyebrow products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in India. Retail Today
Competition 10 8 Facing moderate competition from other eyebrow color brands in India. Cosmopolitan India
Use-case Advantage 5 5 Versatile product that shapes, defines, fills, contours, combs, and tames eyebrows effectively. Elle India
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive pricing and versatile features, facing moderate competition in growing Indian eyebrow color market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Dual-sided precise fine tip and deep brown color are popular in India.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation and recognition in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for eyebrow products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in India.
    Sources: Retail Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other eyebrow color brands in India.
    Sources: Cosmopolitan India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile product that shapes, defines, fills, contours, combs, and tames eyebrows effectively.
    Sources: Elle India
Summary
Strong brand with competitive pricing and versatile features, facing moderate competition in growing Indian eyebrow color market.

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Where to Buy

Nykaa
₹550.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹499.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹550.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹499.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
550.00 2-4 days 4.2/5 Buy Now
Flipkart
499.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
550.00 N/A 4.3/5 -
Health & Glow
499.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.879.00 Rs.2,199.00

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Rs.879.00 Rs.2,199.00