e l f Cosmetics E l f wow brow gel fiber infused formula neutral brown 0 12 Ounce Neutral Brown 0 123 Ounce
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enhance your brows with a natural, fuller look using fiber-infused formula in neutral brown shade
- Easy to apply and long-lasting for all-day wear
- Create fuller, thicker brows with a natural finish
- Perfect for light to medium brown hair, adds volume and texture
Market-Based Score (India)
76/100 (3.80/5)
Good value Well-positioned eyebrow gel with strong brand and feature fit.
Rs.650.00 Rs.650.00
Best price from
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Details
e l f Cosmetics E l f wow brow gel fiber infused formula neutral brown 0 12 Ounce Neutral Brown 0 123 Ounce
About Product: This e.l.f. Cosmetics Wow Brow Gel features a fiber-infused formula that helps to create fuller, thicker brows with a natural finish. The neutral brown shade is perfect for those with light to medium brown hair.Key Features: - Fiber-infused gel formula - Creates fuller, thicker brows - Natural finish - Neutral brown shade - 0.12 ounce size
For whom: This brow gel is perfect for anyone looking to enhance their brows and achieve a natural, fuller look. It is especially great for those with light to medium brown hair.
Pros: - Easy to apply - Long-lasting - Natural finish - Fiber-infused formula adds volume
Cons: - Limited shade range - May not be suitable for those with very dark or very light hair
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Fiber-infused formula and neutral brown shade align with market preferences. | Vogue |
| Brand Strength | 20 | 18 | Strong brand recognition and positive customer reviews. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for eyebrow products in Indian market. | Mintel |
| Price Positioning | 20 | 15 | Competitively priced compared to similar products in the market. | Retail360 |
| Competition | 10 | 5 | Facing strong competition from established and emerging brands. | CosmeticsBusiness |
| Use-case Advantage | 5 | 3 | Easy application and long-lasting wear for everyday use. | Elle |
| Final Market Score | 100 | 76/100 (3.80/5) | Well-positioned eyebrow gel with strong brand and feature fit. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Fiber-infused formula and neutral brown shade align with market preferences.Sources: Vogue -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Strong brand recognition and positive customer reviews.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for eyebrow products in Indian market.Sources: Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced compared to similar products in the market.Sources: Retail360 -
Competition 5/10
Weight: 10Contribution: 5Rationale: Facing strong competition from established and emerging brands.Sources: CosmeticsBusiness -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Easy application and long-lasting wear for everyday use.Sources: Elle
Summary
Well-positioned eyebrow gel with strong brand and feature fit.
Quick Compare
Rs.650.00
⭐ Reviews Summary
✅ What Users Love
- Easy to apply
- Natural look
- Long-lasting
⚠️ What to Watch
- Limited shade range
- May clump if applied too heavily
- Some users experienced flaking
Rs.699.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use
- Provides quick root touch up
- Comes with bonus items like eyebrow stamp and eyeliner
⚠️ What to Watch
- Limited color options
- Eyebrow stamp may not work for all eyebrow shapes
- Eyeliner quality may be subpar
Rs.379.00
⭐ Reviews Summary
✅ What Users Love
- Provides a beautiful dewy glow finish
- Easy to blend for a seamless application
- Affordable price point for quality product
⚠️ What to Watch
- Limited shade range may not suit all skin tones
- Some users report it can be too shimmery
- Packaging may feel cheap or less durable
Rs.4,848.00
⭐ Reviews Summary
✅ What Users Love
- Effectively reduces frizz and enhances curl definition.
- Moisturizes hair without weighing it down.
- Pleasant scent and easy to apply.
⚠️ What to Watch
- May not work well for very thick or coarse hair.
- Some users report build-up over time.
- Higher price point compared to similar products.
Where to Buy
Price Comparison
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e l f Cosmetics E l f wow brow gel fiber infused formula neutral brown 0 12 Ounce Neutral Brown 0 123 Ounce
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