e l f 16HR Camo Concealer Full Coverage Highly Pigmented Matte Finish Tan Walnut 0 203 Fl Oz 6mL
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Achieve full coverage with e.l.f. 16HR Camo Concealer in Tan Walnut
- Enjoy a highly pigmented formula for flawless skin
- Matte finish lasts up to 16 hours for long-lasting coverage
- Ideal for covering dark circles, blemishes, and imperfections
Market-Based Score (India)
76/100 (3.80/5)
Good value Competitive concealer with strong brand appeal and suitable features for Indian market.
Details
e l f 16HR Camo Concealer Full Coverage Highly Pigmented Matte Finish Tan Walnut 0 203 Fl Oz 6mL
This e.l.f. 16HR Camo Concealer is a full coverage concealer in the shade Tan Walnut. It is highly pigmented and provides a matte finish that lasts up to 16 hours.Key Features:
- Full coverage concealer
- Highly pigmented
- Matte finish
- Long-lasting formula
This concealer is suitable for anyone looking for a product that can effectively cover dark circles, blemishes, and imperfections on the skin. It is also ideal for those who prefer a matte finish and need long-lasting coverage throughout the day.
Pros:
- Full coverage
- Highly pigmented
- Matte finish lasts up to 16 hours
Cons:
- May not be suitable for those with dry skin as the matte finish can be drying
- Some users may find the shade range limited
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Highly pigmented, full coverage, and matte finish align with Indian consumer preferences. | Vogue |
Brand Strength | 20 | 18 | e.l.f. known for affordable quality, resonates with Indian consumers. | Euromonitor |
Category Momentum | 20 | 15 | Concealer category growing steadily in Indian market. | Mintel |
Price Positioning | 20 | 15 | Competitively priced for the features offered, appealing to price-sensitive Indian market. | Forbes |
Competition | 10 | 5 | Facing increasing competition from local and international brands in the concealer segment. | Harper's Bazaar |
Use-case Advantage | 5 | 3 | Long-lasting formula suitable for Indian weather conditions. | Elle |
Final Market Score | 100 | 76/100 (3.80/5) | Competitive concealer with strong brand appeal and suitable features for Indian market. |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Highly pigmented, full coverage, and matte finish align with Indian consumer preferences.Sources: Vogue -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: e.l.f. known for affordable quality, resonates with Indian consumers.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Concealer category growing steadily in Indian market.Sources: Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced for the features offered, appealing to price-sensitive Indian market.Sources: Forbes -
Competition 5/10
Weight: 10Contribution: 5Rationale: Facing increasing competition from local and international brands in the concealer segment.Sources: Harper's Bazaar -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Long-lasting formula suitable for Indian weather conditions.Sources: Elle
Summary
Competitive concealer with strong brand appeal and suitable features for Indian market.
Quick Compare

Rs.899.00
⭐ Reviews Summary
✅ What Users Love
- Highly pigmented
- Long-lasting coverage
- Matte finish
⚠️ What to Watch
- May crease in fine lines
- Limited shade range
- Can feel drying on skin

Rs.130.00
⭐ Reviews Summary
✅ What Users Love
- Provides good coverage for dark spots
- Leaves skin feeling smooth and radiant
- Includes SPF for sun protection
⚠️ What to Watch
- May not suit all skin types, causing breakouts
- Can feel heavy or greasy on the skin
- Limited shade range may not match all skin tones

Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Leaves hair feeling soft and smooth
- Helps with detangling hair
- Improves overall hair health
⚠️ What to Watch
- Some users find the scent too strong
- May not work well for all hair types
- Packaging can be difficult to squeeze out all the product

Rs.320.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing frizz and enhancing shine.
- Gentle on the scalp and suitable for daily use.
- Pleasant fragrance that lasts throughout the day.
⚠️ What to Watch
- May not work effectively for all hair types.
- Some users report buildup over time.
- Price point considered high for the quantity offered.
Where to Buy
Price Comparison
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e l f 16HR Camo Concealer Full Coverage Highly Pigmented Matte Finish Tan Walnut 0 203 Fl Oz 6mL
In Stock
|
Rs.899.00 Rs.899.00 COD
|
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e l f 16HR Camo Concealer Full Coverage Highly Pigmented Matte Finish Tan Walnut 0 203 Fl Oz 6mL
In Stock
COD
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