COLOR DIVA Waterproof Long Lasting Eyeliner Mascara Black 6ml EM102
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Waterproof formula stays put through sweat, tears, and humidity for all-day wear
- Intense black color for a bold, defined eye look that adds glamour to any makeup routine
- Easy to apply with precision of liquid eyeliner and volume of mascara for versatile looks
- Long lasting formula won't budge until you're ready to remove it, perfect for day to night wear
Market-Based Score (India)
66/100 (3.30/5)
Decent Well-positioned mascara with strong market appeal in India.
Rs.235.00 Rs.600.00
Best price from
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Details
COLOR DIVA Waterproof Long Lasting Eyeliner Mascara Black 6ml EM102
The COLOR DIVA Waterproof Long Lasting Eyeliner Mascara in Black is a must-have for anyone looking to achieve a dramatic eye makeup look that will last all day and night.Key Features:
- Waterproof formula that stays put through sweat, tears, and humidity
- Long lasting formula that won't smudge or smear
- Intense black color for a bold, defined eye look
This product is perfect for anyone who wants to add a touch of glamour to their makeup routine. Whether you're going for a classic winged eyeliner look or want to amp up your lashes for a night out, this eyeliner mascara combo has got you covered.
Pros:
- Easy to apply with the precision of a liquid eyeliner and the volume of a mascara
- Versatile formula that can be built up for a more dramatic look or kept subtle for everyday wear
- Long lasting formula that won't budge until you're ready to remove it
Cons:
- Some users may find the formula to be slightly difficult to remove at the end of the day
- The brush applicator may take some practice to master for those new to liquid eyeliner
Overall, the COLOR DIVA Waterproof Long Lasting Eyeliner Mascara in Black is a versatile and long lasting product that is sure to become a staple in your makeup bag.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Matches key features sought by Indian consumers. | Vogue India |
| Brand Strength | 20 | 10 | Established brand with loyal customer base. | Brand Equity |
| Category Momentum | 20 | 15 | Strong demand for mascaras in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products. | Retail Today |
| Competition | 10 | 6 | Facing moderate competition in the Indian market. | Business Standard |
| Use-case Advantage | 5 | 5 | Addresses specific needs of Indian consumers. | Elle India |
| Final Market Score | 100 | 66/100 (3.30/5) | Well-positioned mascara with strong market appeal in India. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Matches key features sought by Indian consumers.Sources: Vogue India -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with loyal customer base.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Strong demand for mascaras in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products.Sources: Retail Today -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition in the Indian market.Sources: Business Standard -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses specific needs of Indian consumers.Sources: Elle India
Summary
Well-positioned mascara with strong market appeal in India.
Quick Compare
Rs.600.00
⭐ Reviews Summary
✅ What Users Love
- Waterproof formula
- Long-lasting wear
- Intense black color
⚠️ What to Watch
- Difficult to remove
- May clump or flake
- Brush applicator can be hard to control
Rs.645.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Smudge-proof
- Curling and elongating effect
⚠️ What to Watch
- Difficult to remove
- May clump after multiple coats
- Expensive compared to other mascaras
Rs.649.00
⭐ Reviews Summary
✅ What Users Love
- Effectively softens and detangles curly hair
- Provides deep hydration and nourishment
- Contains natural ingredients like olive oil and shea butter
⚠️ What to Watch
- May leave hair feeling greasy for some users
- Not suitable for all hair types, particularly fine hair
- Scent may be too strong for some preferences
Rs.649.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Natural look
- Dual-ended brush for precise application
⚠️ What to Watch
- Spoolie quality could be improved
- Color may not match expectations
- Some users found the pencil too soft
Where to Buy
Price Comparison
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COLOR DIVA Waterproof Long Lasting Eyeliner Mascara Black 6ml EM102
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Rs.235.00 Rs.600.00 COD
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COLOR DIVA Waterproof Long Lasting Eyeliner Mascara Black 6ml EM102
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