Charmacy Milano Ultra Thin Stroke Eyebrow Pen Black 0 6 ml Waterproof SmudgeProof Natural Brows Defined Hair Stroke Micro Precision Long Lasting Easy to Use Vegan Cruelty Free
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Get natural-looking, defined brows effortlessly with ultra-thin precision tip
- Waterproof, smudge-proof formula ensures long-lasting wear all day
- Vegan and cruelty-free, making it a conscious choice for animal lovers
- Ideal for beginners and makeup pros alike to create desired brow look
Market-Based Score (India)
66/100 (3.30/5)
Decent Charmacy Milano Ultra Thin Stroke Eyebrow Pen is well-positioned in the growing Indian market for eyebrow colors.
Rs.445.00 Rs.495.00
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Details
Charmacy Milano Ultra Thin Stroke Eyebrow Pen Black 0 6 ml Waterproof SmudgeProof Natural Brows Defined Hair Stroke Micro Precision Long Lasting Easy to Use Vegan Cruelty Free
Charmacy Milano Ultra Thin Stroke Eyebrow Pen is a high-quality eyebrow pen that is designed to give you natural-looking, defined brows. Its ultra-thin tip allows for precise application, creating hair-like strokes for a realistic finish.
Key Features: - Waterproof and smudge-proof formula ensures your brows stay in place all day. - Micro-precision tip for easy application and precise control. - Long-lasting formula that won't fade or budge. - Vegan and cruelty-free, making it a conscious choice for animal lovers.
For whom: This eyebrow pen is ideal for anyone looking to achieve natural, defined brows with ease. Whether you're a beginner or a makeup pro, this pen is perfect for creating your desired brow look.
Pros: - Ultra-thin tip allows for precise application. - Waterproof and smudge-proof formula ensures long-lasting wear. - Vegan and cruelty-free formula. - Provides natural-looking, defined brows.
Cons: - Some users may find the formula a bit too thin for their liking. - Limited shade range may not be suitable for all skin tones.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Features like waterproof, smudge-proof, and long-lasting align with Indian consumer preferences | Euromonitor |
| Brand Strength | 20 | 10 | Charmacy Milano gaining popularity among Indian consumers | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for eyebrow products in Indian market | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market | Retail360 |
| Competition | 10 | 6 | Facing moderate competition from established and new brands in the segment | Nielsen |
| Use-case Advantage | 5 | 5 | Easy to use design appeals to consumers looking for convenience | GFK |
| Final Market Score | 100 | 66/100 (3.30/5) | Charmacy Milano Ultra Thin Stroke Eyebrow Pen is well-positioned in the growing Indian market for eyebrow colors. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Features like waterproof, smudge-proof, and long-lasting align with Indian consumer preferencesSources: Euromonitor -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Charmacy Milano gaining popularity among Indian consumersSources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for eyebrow products in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the marketSources: Retail360 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from established and new brands in the segmentSources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Easy to use design appeals to consumers looking for convenienceSources: GFK
Summary
Charmacy Milano Ultra Thin Stroke Eyebrow Pen is well-positioned in the growing Indian market for eyebrow colors.
Quick Compare
Rs.495.00
⭐ Reviews Summary
✅ What Users Love
- Waterproof
- Smudge-proof
- Easy to use
⚠️ What to Watch
- Limited color options
- May dry out quickly
- Not suitable for very sparse brows
Rs.1,500.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Attractive packaging
- Great floral scent
⚠️ What to Watch
- Expensive price point
- Some users found the scent too strong
- Limited availability in stores
Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Natural ingredients
- Easy to apply
- Long-lasting color
⚠️ What to Watch
- Strong smell
- Messy application process
- Color may vary from expected
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Promotes new hair growth
- Strengthens hair
- Nourishes scalp
⚠️ What to Watch
- May not work for all hair types
- Some users experienced hair fall
- Scent may be too strong for some
Where to Buy
Price Comparison
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Charmacy Milano Ultra Thin Stroke Eyebrow Pen Black 0 6 ml Waterproof SmudgeProof Natural Brows Defined Hair Stroke Micro Precision Long Lasting Easy to Use Vegan Cruelty Free
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