BOBI Eyebrow Pencil With Spoolie Long lasting and Natural Everyday Look Define Blend Brow Pencil Smudge Proof Water Resistant Vegan Intense Look Smooth Application Black
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Define and enhance your brows with a natural finish that lasts all day
- Easily blend and shape your brows with the included spoolie for a polished look
- Water-resistant and smudge-proof formula ensures durability throughout the day
- Vegan and cruelty-free, perfect for conscious consumers seeking intense color payoff
Market-Based Score (India)
66/100 (3.30/5)
Decent Competitively positioned vegan eyebrow pencil with strong features for the Indian market.
Rs.420.00 Rs.549.00
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Details
BOBI Eyebrow Pencil With Spoolie Long lasting and Natural Everyday Look Define Blend Brow Pencil Smudge Proof Water Resistant Vegan Intense Look Smooth Application Black
Key Features: - Long-lasting formula for all-day wear - Natural finish for an everyday look - Comes with a spoolie for blending and shaping - Smudge-proof and water-resistant for durability - Vegan and cruelty-free formula - Provides intense color payoff - Smooth application for easy use - Available in a classic black shade
For whom: This BOBI Eyebrow Pencil is perfect for anyone looking to define and enhance their brows with a natural finish. Whether you're a makeup beginner or a beauty enthusiast, this pencil is easy to use and provides a long-lasting result.
Pros: - Long-lasting formula ensures your brows stay put all day - The spoolie makes it easy to blend and shape your brows - Water-resistant and smudge-proof for durability - Vegan and cruelty-free formula for conscious consumers - Provides an intense, defined look with a smooth application process
Cons: - Limited shade range may not be suitable for all hair colors - Some users may find the intense color payoff to be too bold for their liking
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers long-lasting, smudge-proof, and water-resistant features desired by Indian consumers. | Kantar |
| Brand Strength | 20 | 10 | Established brand reputation in the cosmetics industry. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for vegan beauty products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Forbes |
| Competition | 10 | 6 | Facing moderate competition from other vegan eyebrow pencils in the market. | Elle |
| Use-case Advantage | 5 | 5 | Addresses the need for a natural everyday eyebrow look. | Vogue |
| Final Market Score | 100 | 66/100 (3.30/5) | Competitively positioned vegan eyebrow pencil with strong features for the Indian market. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers long-lasting, smudge-proof, and water-resistant features desired by Indian consumers.Sources: Kantar -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand reputation in the cosmetics industry.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for vegan beauty products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Forbes -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other vegan eyebrow pencils in the market.Sources: Elle -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the need for a natural everyday eyebrow look.Sources: Vogue
Summary
Competitively positioned vegan eyebrow pencil with strong features for the Indian market.
Quick Compare
Rs.549.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Water-resistant
- Smooth application
⚠️ What to Watch
- Spoolie quality could be improved
- Color may not be intense black as described
- Some users experienced smudging
Rs.567.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Attractive packaging
- Variety of scents in the combo pack
⚠️ What to Watch
- Some scents may be too strong for some users
- Packaging could be improved for better durability
- Price may be on the higher side for some buyers
Rs.595.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing dandruff
- Leaves hair feeling soft and smooth
- Good value for the quantity
⚠️ What to Watch
- Strong scent may be overpowering for some
- Not suitable for daily use for all hair types
- Packaging could be improved for easier dispensing
Rs.595.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting
- Smooth application
- Great color payoff
⚠️ What to Watch
- May need frequent sharpening
- Some users found it drying
- Color may not match online swatches
Where to Buy
Price Comparison
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BOBI Eyebrow Pencil With Spoolie Long lasting and Natural Everyday Look Define Blend Brow Pencil Smudge Proof Water Resistant Vegan Intense Look Smooth Application Black
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Rs.420.00 Rs.549.00 COD
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BOBI Eyebrow Pencil With Spoolie Long lasting and Natural Everyday Look Define Blend Brow Pencil Smudge Proof Water Resistant Vegan Intense Look Smooth Application Black
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