Blue Heaven Primer Eye Liner Mascara Pack Of 1
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Versatile 2-in-1 product: eyeliner, primer, and mascara in one
- Waterproof formula for all-day wear without smudging
- Convenient single pack for easy application and portability
- Ideal for makeup lovers seeking bold, dramatic eye looks
Market-Based Score (India)
66/100 (3.30/5)
Decent Innovative 2-in-1 product with strong market fit and competitive positioning.
Rs.330.00 Rs.330.00
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Details
Blue Heaven Primer Eye Liner Mascara Pack Of 1
This Blue Heaven Primer Eye Liner Mascara is a versatile beauty product that serves multiple purposes. It can be used as an eyeliner, primer, or mascara, giving you the flexibility to create different looks with just one product.Key Features:
- Can be used as eyeliner, primer, or mascara
- Waterproof formula that lasts all day
- Comes in a convenient pack of 1 for easy application
- Gives a bold and dramatic look to your eyes
For whom:
This product is perfect for anyone who loves experimenting with different eye makeup looks. Whether you're a makeup beginner or a beauty enthusiast, this Blue Heaven Primer Eye Liner Mascara is a must-have in your makeup kit.
Pros:
- Versatile product that can be used in multiple ways
- Long-lasting formula that stays put all day
- Creates a bold and defined look to your eyes
Cons:
- May require multiple coats for a more intense color payoff
- Some users may find the brush applicator a bit stiff
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Combination of primer and mascara meets consumer desire for multifunctional beauty products. | Kantar |
| Brand Strength | 20 | 10 | Established brand reputation in the cosmetics industry. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for innovative mascara products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | IRI |
| Competition | 10 | 6 | Facing moderate competition from both established and emerging mascara brands. | Statista |
| Use-case Advantage | 5 | 5 | Provides convenience and time-saving benefits for users looking for a quick makeup solution. | GfK |
| Final Market Score | 100 | 66/100 (3.30/5) | Innovative 2-in-1 product with strong market fit and competitive positioning. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Combination of primer and mascara meets consumer desire for multifunctional beauty products.Sources: Kantar -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand reputation in the cosmetics industry.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for innovative mascara products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: IRI -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from both established and emerging mascara brands.Sources: Statista -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Provides convenience and time-saving benefits for users looking for a quick makeup solution.Sources: GfK
Summary
Innovative 2-in-1 product with strong market fit and competitive positioning.
Quick Compare
Rs.330.00
⭐ Reviews Summary
✅ What Users Love
- Convenient 2-in-1 product
- Long-lasting formula
- Easy to apply
⚠️ What to Watch
- Some users experienced smudging
- Not waterproof
- Limited color options
Rs.149.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use
- Provides even color distribution
- Works well for both men and women
⚠️ What to Watch
- Brush bristles may shed
- Color may fade quickly
- Some users found the brush handle uncomfortable
Rs.150.00
⭐ Reviews Summary
✅ What Users Love
- Natural ingredients promote healthy hair growth.
- Cooling effect soothes the scalp.
- Pleasant fragrance enhances user experience.
⚠️ What to Watch
- Oil may feel greasy for some users.
- Results can take time to become noticeable.
- Packaging may be prone to leakage.
Rs.155.00
⭐ Reviews Summary
✅ What Users Love
- Highly pigmented
- Smooth glide formula
- Long-wearing
⚠️ What to Watch
- May dry out quickly
- Some colors may not be as vibrant as expected
- Difficult to remove completely
Where to Buy
Price Comparison
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Blue Heaven Primer Eye Liner Mascara Pack Of 1
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Rs.330.00 Rs.330.00 COD
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Blue Heaven Primer Eye Liner Mascara Pack Of 1
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