Bhimseni Karyalay Black White Natural Surma Powder For Enhance Your Eyes Black Surma For Iconic Look And White Surma For Stain Free Elegance
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enhance your eyes with iconic black surma and stain-free elegance with white surma
- Versatile shades for stunning eye looks
- Long-lasting and smudge-proof formula
- Traditional eye makeup for a timeless beauty enhancement
Market-Based Score (India)
76/100 (3.80/5)
Good value Well-positioned in the Indian kajal & kohls market with strong brand and versatile product offering.
Rs.150.00 Rs.150.00
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Details
Bhimseni Karyalay Black White Natural Surma Powder For Enhance Your Eyes Black Surma For Iconic Look And White Surma For Stain Free Elegance
- This Bhimseni Karyalay Black White Natural Surma Powder is a traditional eye makeup product that enhances the beauty of your eyes.- The key feature of this product is that it comes in two different shades - black and white. The black surma gives your eyes an iconic look while the white surma is perfect for achieving a stain-free elegance.
- This surma powder is suitable for all individuals who want to enhance the beauty of their eyes and achieve a traditional yet stunning look.
- Pros: - Enhances the beauty of your eyes - Available in two different shades for versatile looks - Long-lasting and smudge-proof formula Cons: - May require frequent touch-ups for a fully vibrant look
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers both black and white surma powders catering to diverse consumer preferences. | Vogue India |
| Brand Strength | 20 | 18 | Established brand with loyal customer base and positive reputation. | Brand Equity |
| Category Momentum | 20 | 15 | Growing demand for traditional eye makeup products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium kajal products in the market. | Retail Today |
| Competition | 10 | 8 | Facing competition from both traditional and modern kajal brands in India. | Cosmopolitan India |
| Use-case Advantage | 5 | 5 | Dual functionality providing both traditional and modern eye makeup looks. | Elle India |
| Final Market Score | 100 | 76/100 (3.80/5) | Well-positioned in the Indian kajal & kohls market with strong brand and versatile product offering. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers both black and white surma powders catering to diverse consumer preferences.Sources: Vogue India -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with loyal customer base and positive reputation.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for traditional eye makeup products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium kajal products in the market.Sources: Retail Today -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from both traditional and modern kajal brands in India.Sources: Cosmopolitan India -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Dual functionality providing both traditional and modern eye makeup looks.Sources: Elle India
Summary
Well-positioned in the Indian kajal & kohls market with strong brand and versatile product offering.
Quick Compare
Rs.150.00
⭐ Reviews Summary
✅ What Users Love
- Intense black color for dramatic eye makeup
- Long-lasting staying power
- Smooth application without clumping
⚠️ What to Watch
- White surma may not show up well on all skin tones
- Some users experienced smudging throughout the day
- Packaging could be improved for easier application
Rs.149.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula with 12-hour wear.
- Waterproof and smudge-proof for all-day use.
- Shimmery finish adds a unique touch to brows.
⚠️ What to Watch
- Color may not suit all skin tones.
- Pencil can break easily with pressure.
- Shimmery finish may not be preferred by everyone.
Rs.205.00
⭐ Reviews Summary
✅ What Users Love
- High quality therapeutic grade oil
- 100% cold pressed for maximum benefits
- Effective for hair and skin care
⚠️ What to Watch
- Packaging could be improved
- Some users found the scent too strong
- May be a bit pricey compared to other brands
Rs.220.00
⭐ Reviews Summary
✅ What Users Love
- Natural herbal basil extracts
- Convenient pack of 2
- Good value for money
⚠️ What to Watch
- Strong smell may not be appealing to everyone
- Packaging could be improved for better durability
- Some users experienced leakage during shipping
Where to Buy
Price Comparison
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Bhimseni Karyalay Black White Natural Surma Powder For Enhance Your Eyes Black Surma For Iconic Look And White Surma For Stain Free Elegance
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Bhimseni Karyalay Black White Natural Surma Powder For Enhance Your Eyes Black Surma For Iconic Look And White Surma For Stain Free Elegance
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