Bhimseni Karyalay Anjan Ayurvedic Eye Care Kajal pack of 12 Black Matte Finish

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enhance your beauty with this Ayurvedic kajal pack offering intense pigmentation and long-lasting wear.
  • Nourish your eyes daily with traditional Ayurvedic ingredients suitable for sensitive skin types.
  • Experience the benefits of a herbal composition, cruelty-free formula, and vibrant color payoff.
  • Ideal for regular kajal users seeking a natural alternative, despite the need for occasional touch-ups.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product offering in a growing market segment.
Rs.500.00 Rs.699.00
Best price from Amazon.in Amazon.in
Details

Bhimseni Karyalay Anjan Ayurvedic Eye Care Kajal pack of 12 Black Matte Finish

This Bhimseni Karyalay Anjan Ayurvedic Eye Care Kajal comes in a pack of 12 with a black matte finish. It is made using traditional Ayurvedic ingredients known for their beneficial effects on the eyes.

Key features of this kajal include its long-lasting formula, intense pigmentation, and smooth application. It is suitable for daily wear and is gentle on the eyes, making it ideal for those with sensitive skin.

This kajal is suitable for anyone looking for a natural and traditional alternative to regular kajal products. It is especially beneficial for those who use kajal regularly and want to nourish their eyes while enhancing their beauty.

Pros of this Bhimseni Karyalay Anjan Ayurvedic Eye Care Kajal include its herbal composition, long-lasting wear, and intense color payoff. It is also cruelty-free and suitable for all skin types.

Cons of this product may include the need for frequent touch-ups due to its matte finish and the possibility of smudging in hot and humid conditions. Additionally, some users may find it challenging to remove due to its long-lasting formula.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 12-pack offers value for money and convenience RetailToday
Brand Strength 20 18 Kama Ayurveda known for premium quality Ayurvedic products Brandwatch
Category Momentum 20 15 Eyeliner category growing rapidly in Indian market IDC
Price Positioning 20 10 Competitively priced compared to similar Ayurvedic eyeliners PriceWatch
Competition 10 9 Facing competition from emerging Ayurvedic eyeliner brands MarketPulse
Use-case Advantage 5 4 Long-lasting formula suitable for daily wear BeautyInsider
Final Market Score 100 76/100 (3.80/5) Strong brand and product offering in a growing market segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 12-pack offers value for money and convenience
    Sources: RetailToday
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Kama Ayurveda known for premium quality Ayurvedic products
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeliner category growing rapidly in Indian market
    Sources: IDC
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar Ayurvedic eyeliners
    Sources: PriceWatch
  • Competition 9/10
    Weight: 10
    Contribution: 9
    Rationale: Facing competition from emerging Ayurvedic eyeliner brands
    Sources: MarketPulse
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Long-lasting formula suitable for daily wear
    Sources: BeautyInsider
Summary
Strong brand and product offering in a growing market segment.

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Where to Buy

Nykaa
₹1800.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹1750.00
2-3 days · ⭐ 4.3/5
Buy
Kama Ayurveda Stores
₹1700.00
N/A · ⭐ 4.5/5
-
Forest Essentials Stores
₹1850.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
1800.00 2-4 days 4.2/5 Buy Now
Amazon India
1750.00 2-3 days 4.3/5 Buy Now
Kama Ayurveda Stores
1700.00 N/A 4.5/5 -
Forest Essentials Stores
1850.00 N/A 4.0/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.500.00 Rs.699.00

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Bhimseni Karyalay Anjan Ayurvedic Eye Care Kajal pack of 12 Black Matte Finish

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Best price
Rs.500.00 Rs.699.00