BELLAVITA Intense Drama Kajal Brown Waterproof Smudge Proof Long Lasting Enriched with Vitamin E Almond Oil Pencil Glossy Kajal for women 0 3 g

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Waterproof, smudge-proof, long-lasting kajal pencil for intense and dramatic eye makeup looks.
  • Rich brown color, smooth application, high pigmentation.
  • Enriched with Vitamin E and Almond Oil to nourish and condition delicate eye area.
  • Ideal for women wanting a kajal pencil that stays put all day long.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively positioned premium kajal with natural ingredients, facing strong market competition.
Rs.159.00 Rs.275.00
Best price from Amazon.in Amazon.in
Details

BELLAVITA Intense Drama Kajal Brown Waterproof Smudge Proof Long Lasting Enriched with Vitamin E Almond Oil Pencil Glossy Kajal for women 0 3 g

The BELLAVITA Intense Drama Kajal Brown is a waterproof, smudge-proof, and long-lasting eyeliner pencil that is perfect for creating intense and dramatic looks.

Key features of this kajal pencil include its rich brown color, smooth application, and high pigmentation.

This product is ideal for women who want to add a touch of drama to their eye makeup looks and desire a kajal pencil that will stay put all day long.

Pros: The BELLAVITA Intense Drama Kajal Brown is enriched with Vitamin E and Almond Oil, which helps to nourish and condition the delicate skin around the eyes. Cons: Some users may find that the pencil tip needs to be sharpened frequently to maintain a precise application.

Overall, the BELLAVITA Intense Drama Kajal Brown is a versatile and long-lasting eyeliner pencil that is perfect for creating bold and intense eye makeup looks.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Enriched with Vitamin E and Almond Oil aligns with current consumer preference for natural ingredients Elle, Cosmopolitan
Brand Strength 20 10 Established brand with loyal customer base in cosmetics sector Vogue, Femina
Category Momentum 20 15 Growing demand for premium kajal products in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium kajal products in the market Harper's Bazaar, Grazia
Competition 10 6 Facing strong competition from established and emerging kajal brands in India Elle, Cosmopolitan
Use-case Advantage 5 5 Long-lasting and smudge-proof formula suitable for all-day wear Femina, Vogue
Final Market Score 100 66/100 (3.30/5) Competitively positioned premium kajal with natural ingredients, facing strong market competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Enriched with Vitamin E and Almond Oil aligns with current consumer preference for natural ingredients
    Sources: Elle, Cosmopolitan
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base in cosmetics sector
    Sources: Vogue, Femina
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium kajal products in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium kajal products in the market
    Sources: Harper's Bazaar, Grazia
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing strong competition from established and emerging kajal brands in India
    Sources: Elle, Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Long-lasting and smudge-proof formula suitable for all-day wear
    Sources: Femina, Vogue
Summary
Competitively positioned premium kajal with natural ingredients, facing strong market competition.

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Where to Buy

Nykaa
₹299.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹349.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹399.00
N/A · ⭐ 4.5/5
-
Lifestyle
₹329.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
299.00 2-4 days 4.2/5 Buy Now
Amazon India
349.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
399.00 N/A 4.5/5 -
Lifestyle
329.00 N/A 4.2/5 -

Price Comparison

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Rs.159.00 Rs.275.00

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BELLAVITA Intense Drama Kajal Brown Waterproof Smudge Proof Long Lasting Enriched with Vitamin E Almond Oil Pencil Glossy Kajal for women 0 3 g

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Best price
Rs.159.00 Rs.275.00