Anastasia Beverly Hills Magic Touch Concealer Shade 16
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Achieve flawless skin with full coverage formula
- Long-lasting concealer for imperfections
- Easy to blend with creamy texture
- Lightweight feel suitable for all skin types
Market-Based Score (India)
76/100 (3.80/5)
Good value Highly competitive concealer with strong brand recognition and good market fit in India
Details
Anastasia Beverly Hills Magic Touch Concealer Shade 16
About Product: The Anastasia Beverly Hills Magic Touch Concealer in Shade 16 is a highly pigmented and long-lasting concealer that provides full coverage for imperfections on the skin. It is easy to blend and has a creamy texture that feels lightweight on the skin.Key Features: - Full coverage formula - Long-lasting - Easy to blend - Creamy texture - Lightweight feel on the skin
For whom: This concealer is suitable for anyone looking to cover imperfections such as dark circles, blemishes, and redness on the skin. It is ideal for all skin types.
Pros: - Provides full coverage - Long-lasting formula - Easy to blend - Lightweight on the skin - Suitable for all skin types
Cons: - Limited shade range - May crease on oily skin types
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Shade 16 and full coverage formula align well with Indian consumer preferences | Vogue |
Brand Strength | 20 | 18 | Anastasia Beverly Hills is a highly recognized brand in India | Brandwatch |
Category Momentum | 20 | 15 | Concealer category growing rapidly in Indian market | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar high-end concealers in India | Elle |
Competition | 10 | 10 | Facing strong competition from other established concealer brands in India | Grazia |
Use-case Advantage | 5 | 3 | Versatile for various skin types and makeup styles | Cosmopolitan |
Final Market Score | 100 | 76/100 (3.80/5) | Highly competitive concealer with strong brand recognition and good market fit in India |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Shade 16 and full coverage formula align well with Indian consumer preferencesSources: Vogue -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Anastasia Beverly Hills is a highly recognized brand in IndiaSources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Concealer category growing rapidly in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar high-end concealers in IndiaSources: Elle -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing strong competition from other established concealer brands in IndiaSources: Grazia -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Versatile for various skin types and makeup stylesSources: Cosmopolitan
Summary
Highly competitive concealer with strong brand recognition and good market fit in India
Quick Compare

Rs.3,500.00
⭐ Reviews Summary
✅ What Users Love
- Excellent coverage for blemishes and dark circles
- Long-lasting formula that stays put throughout the day
- Wide range of shades to match various skin tones
⚠️ What to Watch
- Can be a bit drying for those with dry skin
- Some users experienced creasing under the eyes
- Price point may be high for some consumers

Rs.2,250.00
⭐ Reviews Summary
✅ What Users Love
- Provides high SPF protection against UV rays.
- Lightweight texture that absorbs quickly into the skin.
- Helps to brighten skin tone and reduce dark spots.
⚠️ What to Watch
- Can leave a white cast on darker skin tones.
- May cause breakouts for sensitive or acne-prone skin.
- Some users find it too greasy for oily skin types.

Rs.129.00
⭐ Reviews Summary
✅ What Users Love
- Provides a natural glow to the skin.
- Lightweight formula that feels comfortable on the skin.
- Good coverage for blemishes and uneven skin tone.
⚠️ What to Watch
- May not suit all skin types, particularly oily skin.
- Limited shade range available.
- Can cause breakouts in sensitive skin.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Anastasia Beverly Hills Magic Touch Concealer Shade 16
In Stock
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Rs.3,500.00 Rs.3,500.00 COD
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GO TO STORE GO TO STORE |
Anastasia Beverly Hills Magic Touch Concealer Shade 16
In Stock
COD
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