L Oreal Paris Magic Retouch Instant Root Concealer Spray Black 75ml Bottle

0 reviews
Smart Rank ⓘ 75/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Instantly conceals gray roots for a natural look
  • Easy application for quick touch-ups on-the-go
  • Long-lasting formula ensures all-day coverage
  • No residue or mess, blends seamlessly with hair

Market-Based Score (India)

76/100 (3.80/5)
Good value
Competitively priced root concealer with strong brand in growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.7★ 36,893
Total / Avg 3.70★ 36,893
Consensus: 3.70★ from 36,893 total reviews
Rs.370.00 Rs.699.00
Best price from Amazon.in Amazon.in
Details

L Oreal Paris Magic Retouch Instant Root Concealer Spray Black 75ml Bottle

This product is a root concealer spray designed to instantly cover up gray hairs and roots between salon visits. It comes in a convenient 75ml bottle that allows for easy application on the go.

Key features of this product include its quick-drying formula, long-lasting coverage, and natural-looking results. The spray is also water-resistant and transfer-proof, making it ideal for all-day wear.

This product is perfect for anyone looking to extend the time between hair coloring appointments or touch up their roots in between visits to the salon. It is suitable for all hair types and colors, with the black shade providing a seamless blend with dark hair colors.

Pros of the L'Oreal Paris Magic Retouch Instant Root Concealer Spray include its ease of use, effectiveness in covering grays and roots, and ability to create a natural finish. It is also affordable and widely available at drugstores and beauty retailers.

Cons of this product may include the limited shade range available, as well as the potential for the spray to transfer onto clothing or pillowcases if not fully dried. Additionally, some users may find that the product does not provide as much coverage as they desire for very stubborn grays or roots.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Instantly covers roots with easy application Beauty Insider
Brand Strength 20 18 L'Oreal Paris is a trusted brand in the beauty industry Brandwatch
Category Momentum 20 15 Growing demand for concealers in Indian market IDC
Price Positioning 20 10 Competitively priced compared to similar products Retail Gazette
Competition 10 8 Facing competition from other root concealers in the market Cosmopolitan
Use-case Advantage 5 5 Addresses common need for root touch-ups Vogue
Final Market Score 100 76/100 (3.80/5) Competitively priced root concealer with strong brand in growing market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Instantly covers roots with easy application
    Sources: Beauty Insider
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: L'Oreal Paris is a trusted brand in the beauty industry
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for concealers in Indian market
    Sources: IDC
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products
    Sources: Retail Gazette
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other root concealers in the market
    Sources: Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common need for root touch-ups
    Sources: Vogue
Summary
Competitively priced root concealer with strong brand in growing market.

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Where to Buy

Nykaa
₹550.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹499.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹599.00
N/A · ⭐ 4.1/5
-
Health & Glow
₹550.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
550.00 2-4 days 4.2/5 Buy Now
Amazon India
499.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
599.00 N/A 4.1/5 -
Health & Glow
550.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.370.00 Rs.699.00

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Best price
Rs.370.00 Rs.699.00