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Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BLACK 4 gram

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Cover up gray roots or sparse areas with ease and precision using the Hairline Powder Stick
  • Waterproof formula ensures long-lasting coverage throughout the day for all hair types and colors
  • Effortlessly blend the filler powder with your natural hair color for a seamless touch-up solution
  • Portable and compact size makes it perfect for on-the-go touch-ups and adding volume to thinning hair

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively priced root touch-up powder with waterproof feature.
Rs.255.00 Rs.999.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Hair Shadow Powder
Size 4 gram
Formula Waterproof
Applicator Sponge pen
Usage Root touch up
Pros Easy to use, mess-free application
Cons May not work on extremely light or dark hair
Details

Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BLACK 4 gram


The Hairline Powder Stick is a convenient and easy-to-use product for covering up gray roots or sparse areas on your scalp. It comes in a compact size that is perfect for on-the-go touch-ups.
Key Features: - Waterproof formula - Sponge pen applicator for precise application - Filler powder that effortlessly blends with your natural hair color - Comes in a 4 gram size, making it long-lasting
For those who are looking for a quick and effective way to touch up their roots or add volume to thinning hair, this product is perfect. It is suitable for all hair types and colors.
Pros: - Easy to use and mess-free application - Waterproof formula that lasts all day - Helps to instantly cover up gray roots or sparse areas - Portable size for on-the-go touch-ups Cons: - May not work as effectively on extremely light or dark hair colors - Some users may find the sponge pen applicator difficult to work with at first

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers waterproof and easy-to-use features highly sought after in India. GfK
Brand Strength 20 15 Established brand with a reputation for hair care products. Euromonitor
Category Momentum 20 10 Growing demand for root touch-up products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Nielsen
Competition 10 6 Facing moderate competition from other root touch-up products. IRI
Use-case Advantage 5 5 Addresses the specific need for covering gray hair roots effectively. Kantar
Final Market Score 100 66/100 (3.30/5) Competitively priced root touch-up powder with waterproof feature.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers waterproof and easy-to-use features highly sought after in India.
    Sources: GfK
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with a reputation for hair care products.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for root touch-up products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other root touch-up products.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific need for covering gray hair roots effectively.
    Sources: Kantar
Summary
Competitively priced root touch-up powder with waterproof feature.

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Where to Buy

Amazon India
₹699.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹750.00
2-4 days · ⭐ 4.0/5
Buy
Nykaa
₹799.00
N/A · ⭐ 4.3/5
-
Sephora India
₹850.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
699.00 2-3 days 4.2/5 Buy Now
Flipkart
750.00 2-4 days 4.0/5 Buy Now
Nykaa
799.00 N/A 4.3/5 -
Sephora India
850.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.255.00 Rs.999.00

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Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BLACK 4 gram

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Best price
Rs.255.00 Rs.999.00