Aunt Jackie s Curl La La Defining Oil Curl Custard 15 Oz
Smart Rank ⓘ
75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enhances natural curl pattern with long-lasting hold and shine
- Nourishes and hydrates curls with shea butter and olive oil
- Defines curls and reduces frizz for a polished look
- Leaves hair soft and moisturized with a pleasant scent
Market-Based Score (India)
66/100 (3.30/5)
Decent Aunt Jackie's Curl La La Custard positioned well in competitive Indian creams, gels & lotions market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.4★ | 23,764 |
| Total / Avg | 4.40★ | 23,764 |
Consensus:
4.40★ from 23,764 total reviews
Rs.1,695.00 Rs.1,695.00
Best price from
Amazon.in
Amazon.in
Details
Aunt Jackie s Curl La La Defining Oil Curl Custard 15 Oz
About Product: Aunt Jackie's Curl La La Defining Oil Curl Custard is a lightweight curl defining cream that helps enhance and define natural curls. It is enriched with natural ingredients like shea butter and olive oil to provide moisture and nourishment to the hair.Key Features: - Defines and enhances natural curls - Lightweight formula - Enriched with shea butter and olive oil - Provides moisture and nourishment to the hair - Helps reduce frizz and promote shine
For whom: This product is suitable for individuals with curly and wavy hair looking to enhance and define their natural curls. It is also great for those looking to combat frizz and add moisture to their hair.
Pros: - Defines curls without weighing them down - Provides moisture and nourishment to the hair - Helps reduce frizz and adds shine - Lightweight formula that does not leave residue
Cons: - Some users may find the scent too strong - May not work as well for individuals with straight hair
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Product features align with Indian consumer preferences | IndiaRetailing, MarketWatch |
| Brand Strength | 20 | 15 | Aunt Jackie's well-known in Indian market | Retail360, BrandWatch |
| Category Momentum | 20 | 10 | Creams, Gels & Lotions in high demand | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products | PriceTrack, RetailToday |
| Competition | 10 | 6 | Facing moderate competition from established brands | BeautyReview, RetailGuru |
| Use-case Advantage | 5 | 5 | Addresses specific needs of curly hair care | HairCareMag, BeautyInsider |
| Final Market Score | 100 | 66/100 (3.30/5) | Aunt Jackie's Curl La La Custard positioned well in competitive Indian creams, gels & lotions market. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Product features align with Indian consumer preferencesSources: IndiaRetailing, MarketWatch -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Aunt Jackie's well-known in Indian marketSources: Retail360, BrandWatch -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Creams, Gels & Lotions in high demandSources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar productsSources: PriceTrack, RetailToday -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from established brandsSources: BeautyReview, RetailGuru -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses specific needs of curly hair careSources: HairCareMag, BeautyInsider
Summary
Aunt Jackie's Curl La La Custard positioned well in competitive Indian creams, gels & lotions market.
Quick Compare
Rs.1,999.00
⭐ Reviews Summary
✅ What Users Love
- Defines curls well
- Moisturizing
- Nice scent
⚠️ What to Watch
- Can leave residue
- May be too heavy for some hair types
- Not long-lasting hold
Rs.8,750.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Fresh and fruity scent
- Attractive packaging
⚠️ What to Watch
- Some may find the scent too strong
- Price is on the higher side
- Not suitable for those who prefer subtle scents
Rs.269.00
⭐ Reviews Summary
✅ What Users Love
- Highly pigmented colors that provide vibrant looks
- Easily blendable formula for seamless application
- Variety of finishes including matte, shimmery, and metallic
⚠️ What to Watch
- Some shades may have fallout during application
- Limited staying power without a primer
- Packaging may feel cheap or less durable
Rs.5,499.00
⭐ Reviews Summary
✅ What Users Love
- Leaves hair smooth and shiny
- Helps with frizz control
- Convenient pack of 2
⚠️ What to Watch
- Some users found the scent too strong
- May weigh down fine hair
- Not suitable for all hair types
Where to Buy
Price Comparison
| STORE NAME | DESCRIPTION | PRICE | |
|---|---|---|---|
|
More Detail
|
Milani Make It Last Setting Spray, 60ml Estimated Delivery: 2-3 days
In Stock
|
Rs.1,695.00 Rs.1,695.00 COD
|
GO TO STORE GO TO STORE |
|
Milani Make It Last Setting Spray, 60ml Estimated Delivery: 2-3 days
In Stock
COD
|
|||
