ALFAPARF MILANO Lisse Design Keratin Therapy Smoothing Oil Reconstructive Elixir For Keratin Protection Hair Treatments Adds Shine Protects Smooths Tames And Defines Vegan Formula Sulfate Free 50Ml
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Protect and strengthen hair with vegan keratin formula
- Add shine, smoothness, and definition to your hair
- Tame frizz and define curls with sulfate-free elixir
- Ideal for those with frizzy, dry, or damaged hair
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand with suitable features and pricing, facing moderate competition in a growing market.
Rs.1,800.00 Rs.2,000.00
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Details
ALFAPARF MILANO Lisse Design Keratin Therapy Smoothing Oil Reconstructive Elixir For Keratin Protection Hair Treatments Adds Shine Protects Smooths Tames And Defines Vegan Formula Sulfate Free 50Ml
The ALFAPARF MILANO Lisse Design Keratin Therapy Smoothing Oil Elixir is a 50ml bottle of vegan formula hair oil designed to provide keratin protection, shine, smoothness, and definition to your hair.Key Features: - Vegan formula - Sulfate-free - Protects keratin - Adds shine - Smoothens hair - Tames frizz - Defines curls
For whom: This smoothing oil elixir is suitable for anyone looking to add moisture, shine, and manageability to their hair. It is especially beneficial for those with frizzy, dry, or damaged hair.
Pros: - Protects and strengthens hair with keratin - Adds shine and smoothness - Helps tame frizz - Defines curls and waves - Vegan and sulfate-free formula
Cons: - Some users may find the scent too strong - May be too heavy for very fine hair types
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The keratin protection and smoothing properties align well with Indian consumers' desire for frizz-free and shiny hair. | Nielsen |
| Brand Strength | 20 | 18 | ALFAPARF MILANO is a recognized brand in the professional hair care segment in India. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for sulfate-free and vegan hair care products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar keratin-based hair oils in the Indian market. | Kantar |
| Competition | 10 | 8 | Facing moderate competition from other premium keratin-infused hair oils in India. | IRI |
| Use-case Advantage | 5 | 5 | Addresses the need for taming and defining unruly hair, a common concern among Indian consumers. | GfK |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand with suitable features and pricing, facing moderate competition in a growing market. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The keratin protection and smoothing properties align well with Indian consumers' desire for frizz-free and shiny hair.Sources: Nielsen -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: ALFAPARF MILANO is a recognized brand in the professional hair care segment in India.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for sulfate-free and vegan hair care products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar keratin-based hair oils in the Indian market.Sources: Kantar -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other premium keratin-infused hair oils in India.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the need for taming and defining unruly hair, a common concern among Indian consumers.Sources: GfK
Summary
Strong brand with suitable features and pricing, facing moderate competition in a growing market.
Quick Compare
Rs.2,000.00
⭐ Reviews Summary
✅ What Users Love
- Effective at smoothing and taming frizz
- Provides shine and definition to hair
- Vegan formula and sulfate-free for keratin protection
⚠️ What to Watch
- Some users found the scent to be too strong
- May be a bit pricey compared to other similar products
- Not suitable for all hair types, can weigh down fine hair
Rs.449.00
⭐ Reviews Summary
✅ What Users Love
- Effective grey coverage with a natural look
- Ammonia-free formula is gentle on hair
- Long-lasting color retention for up to 8 weeks
⚠️ What to Watch
- Some users experienced uneven color results
- May cause dryness or damage to hair for some
- Scent can be strong during application
Rs.1,060.00
⭐ Reviews Summary
✅ What Users Love
- Smooth application with a velvety texture.
- Long-lasting wear without drying out lips.
- Beautiful vintage taupe shade that suits various skin tones.
⚠️ What to Watch
- Can be patchy if not applied evenly.
- May require reapplication after meals.
- Some users find the scent overpowering.
Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Mattifying formula helps control shine
- Long-lasting wear throughout the day
- Provides a smooth and even finish
⚠️ What to Watch
- Limited shade range may not suit all skin tones
- Some users experienced product breakage during shipping
- May feel slightly heavy on the skin for some users
Where to Buy
Price Comparison
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ALFAPARF MILANO Lisse Design Keratin Therapy Smoothing Oil Reconstructive Elixir For Keratin Protection Hair Treatments Adds Shine Protects Smooths Tames And Defines Vegan Formula Sulfate Free 50Ml
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ALFAPARF MILANO Lisse Design Keratin Therapy Smoothing Oil Reconstructive Elixir For Keratin Protection Hair Treatments Adds Shine Protects Smooths Tames And Defines Vegan Formula Sulfate Free 50Ml
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