L Or al Paris Paris Magic Retouch Instant Root Concealer Spray Root Touch Up 74ml Dark Brown
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Instantly covers gray roots for a natural finish
- Easy to use spray application for quick touch-ups
- Water-resistant formula lasts until next shampoo
- Available in a range of shades to match any hair color
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and feature fit position 'L'Oreal Paris Magic Retouch' well in the Indian root concealer market.
Rs.649.00 Rs.1,000.00
Best price from
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Details
L Or al Paris Paris Magic Retouch Instant Root Concealer Spray Root Touch Up 74ml Dark Brown
About Product: The L'Oreal Paris Magic Retouch Instant Root Concealer Spray is a quick and easy way to cover up gray roots or regrowth between hair coloring appointments. The spray formula blends seamlessly with your hair color, leaving a natural finish.Key Features: - Instantly covers gray roots - Easy to use spray application - Water-resistant formula that lasts until the next shampoo - Available in a range of shades to match any hair color
For whom: This product is perfect for anyone looking to extend the time between hair color appointments or cover up regrowth in a pinch. It is suitable for all hair types and colors.
Pros: - Quick and easy to use - Blends seamlessly with hair color - Water-resistant formula - Portable and convenient for on-the-go touch-ups
Cons: - May require multiple applications for full coverage - Can be drying if used too frequently
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Matches the need for quick and easy root touch-ups. | Vogue |
| Brand Strength | 20 | 18 | L'Oreal Paris is a trusted brand in the Indian beauty market. | Brand Equity |
| Category Momentum | 20 | 15 | Growing demand for root concealers in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in India. | Beauty Insider |
| Competition | 10 | 8 | Facing competition from other root concealer brands in India. | Cosmopolitan |
| Use-case Advantage | 5 | 5 | Addresses a common need for covering gray roots instantly. | Elle |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and feature fit position 'L'Oreal Paris Magic Retouch' well in the Indian root concealer market. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Matches the need for quick and easy root touch-ups.Sources: Vogue -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: L'Oreal Paris is a trusted brand in the Indian beauty market.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for root concealers in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in India.Sources: Beauty Insider -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other root concealer brands in India.Sources: Cosmopolitan -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses a common need for covering gray roots instantly.Sources: Elle
Summary
Strong brand and feature fit position 'L'Oreal Paris Magic Retouch' well in the Indian root concealer market.
Quick Compare
Rs.1,000.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use
- Effective at covering roots
- Long-lasting
⚠️ What to Watch
- Can be messy to apply
- Some users experienced color transfer
- Strong scent
Rs.1,049.00
⭐ Reviews Summary
✅ What Users Love
- Promotes noticeable hair growth and thickness.
- Non-sticky and non-oily formula is easy to use daily.
- Contains natural ingredients like Redensyl and Saw Palmetto.
⚠️ What to Watch
- Results may take time and vary between individuals.
- Some users report a strong scent that may be off-putting.
- Price point may be considered high for some buyers.
Rs.1,050.00
⭐ Reviews Summary
✅ What Users Love
- Pocket-sized and convenient for travel
- Non-sticky and easily blendable formula
- Ingredients like avocado oil and shea butter provide a dewy finish
⚠️ What to Watch
- Limited shade range may not suit all skin tones
- Some users found the contour shade too warm for their liking
- Packaging can be prone to breaking or cracking
Rs.1,080.00
⭐ Reviews Summary
✅ What Users Love
- Effectively repairs damaged and brittle hair.
- Contains natural botanical ingredients, including coconut extracts.
- Leaves hair feeling soft and healthy after use.
⚠️ What to Watch
- Some users experienced greasiness or heaviness in hair.
- May not provide enough moisture for very dry hair types.
- Scent may be too strong for some individuals.
Where to Buy
Price Comparison
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L Or al Paris Paris Magic Retouch Instant Root Concealer Spray Root Touch Up 74ml Dark Brown
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L Or al Paris Paris Magic Retouch Instant Root Concealer Spray Root Touch Up 74ml Dark Brown
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