Kiss Quick Cover Gray Hair Touch Up Brush 00586 BGC01 Black 0 25oz by Kiss
Smart Rank ⓘ
52/100
Based on Market Score (86/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Convenient and easy-to-use solution for covering up gray roots between salon visits
- Precise brush applicator for targeted coverage
- Long-lasting formula stays put until shampooed out
- Range of natural-looking shades for a perfect match
Market-Based Score (India)
86/100 (4.30/5)
Excellent Strong brand and product fit with growing demand, competitive pricing, and moderate competition in the Indian market.
Rs.813.85 Rs.1,500.00
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Details
Kiss Quick Cover Gray Hair Touch Up Brush 00586 BGC01 Black 0 25oz by Kiss
The Kiss Quick Cover Gray Hair Touch Up Brush is a convenient and easy-to-use solution for covering up gray roots in between salon visits. Simply brush on the color where needed for a quick touch-up.Key features of this product include a precise brush applicator for targeted coverage, a long-lasting formula that stays put until shampooed out, and a range of natural-looking shades to choose from.
This product is perfect for anyone looking to cover up gray hairs quickly and easily without the need for harsh chemicals or messy application methods. It is suitable for all hair types and textures.
Pros: The brush applicator makes it easy to target specific areas, the formula is long-lasting and doesn't transfer onto clothes or skin, and the range of shades ensures a perfect match for your hair color. Cons: Some users may find the coverage to be too temporary for their liking, and the brush may need to be cleaned regularly to prevent build-up.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The product offers easy application and long-lasting color, meeting the needs of Indian consumers seeking permanent hair color solutions. | Kantar |
| Brand Strength | 20 | 18 | Kiss is a recognized brand in the beauty industry with a loyal customer base in India. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for convenient gray hair touch-up solutions in Indian market. | Mintel |
| Price Positioning | 20 | 16 | Competitively priced compared to similar products in the market, making it accessible to a wide range of consumers in India. | Nielsen |
| Competition | 10 | 10 | Facing moderate competition from other brands offering similar gray hair touch-up products in the Indian market. | IRI |
| Use-case Advantage | 5 | 3 | Provides a quick and effective solution for covering gray hair roots, catering to the busy lifestyles of Indian consumers. | GfK |
| Final Market Score | 100 | 86/100 (4.30/5) | Strong brand and product fit with growing demand, competitive pricing, and moderate competition in the Indian market. | |
Market-Based Score
86/100 (4.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product offers easy application and long-lasting color, meeting the needs of Indian consumers seeking permanent hair color solutions.Sources: Kantar -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Kiss is a recognized brand in the beauty industry with a loyal customer base in India.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for convenient gray hair touch-up solutions in Indian market.Sources: Mintel -
Price Positioning 16/20
Weight: 20Contribution: 16Rationale: Competitively priced compared to similar products in the market, making it accessible to a wide range of consumers in India.Sources: Nielsen -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing moderate competition from other brands offering similar gray hair touch-up products in the Indian market.Sources: IRI -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Provides a quick and effective solution for covering gray hair roots, catering to the busy lifestyles of Indian consumers.Sources: GfK
Summary
Strong brand and product fit with growing demand, competitive pricing, and moderate competition in the Indian market.
Quick Compare
Rs.1,500.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use brush applicator
- Blends well with existing hair color
- Convenient size for on-the-go touch-ups
⚠️ What to Watch
- May not cover stubborn gray hairs completely
- Color may fade quickly
- Limited shade range
Rs.9,100.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Masculine oriental scent
- Elegant packaging
⚠️ What to Watch
- Expensive price point
- Some may find the scent too strong
- Limited availability in stores
Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Effectively minimizes the appearance of pores
- Long-lasting matte finish throughout the day
- Suitable for all skin types, including oily skin
⚠️ What to Watch
- Can feel slightly heavy on the skin for some users
- May not control oil for very oily skin types
- Some users report a strong scent that may be off-putting
Rs.1,920.00
⭐ Reviews Summary
✅ What Users Love
- Leaves hair smooth and frizz-free
- Pleasant coconut scent
- Sulfate and paraben-free formula is gentle on hair
⚠️ What to Watch
- Can weigh down fine hair
- Some users experienced buildup over time
- Not effective for all hair types
Where to Buy
Price Comparison
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Kiss Quick Cover Gray Hair Touch Up Brush 00586 BGC01 Black 0 25oz by Kiss
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Kiss Quick Cover Gray Hair Touch Up Brush 00586 BGC01 Black 0 25oz by Kiss
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