Attar Ayurveda Indigo Hair Powder - 200g
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- 100% natural indigo powder for all hair types
- Covers grey hairs with natural black color
- Easy to use and wash out at home
- Long-lasting color; conditions hair and scalp
Market-Based Score (India)
66/100 (3.30/5)
Decent Attar Ayurveda Indigo Powder offers a competitive solution in the growing natural hair care segment.
Details
Attar Ayurveda Indigo Powder is a natural hair coloring solution that is free from harmful chemicals and additives. It is made from pure indigo leaves, known for their hair-darkening properties.
Key Features: - 100% natural indigo powder - Can be used on all hair types - Helps cover grey hairs - Gives a natural black color - Easy to use and wash out
For whom: This product is ideal for individuals who prefer natural and chemical-free hair dye options. It is suitable for all hair types and can help cover grey hairs effectively.
Pros: - Natural and safe alternative to chemical hair dyes - Easy to use at home - Long-lasting color - Helps condition the hair and scalp
Cons: - May require multiple applications for desired color intensity - Color may vary depending on existing hair color and condition
Key Features: - 100% natural indigo powder - Can be used on all hair types - Helps cover grey hairs - Gives a natural black color - Easy to use and wash out
For whom: This product is ideal for individuals who prefer natural and chemical-free hair dye options. It is suitable for all hair types and can help cover grey hairs effectively.
Pros: - Natural and safe alternative to chemical hair dyes - Easy to use at home - Long-lasting color - Helps condition the hair and scalp
Cons: - May require multiple applications for desired color intensity - Color may vary depending on existing hair color and condition
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Indigo powder known for promoting hair health and black color. | Gartner |
Brand Strength | 20 | 10 | Established brand reputation in the Ayurvedic hair care segment. | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for natural hair care products in India. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Forbes |
Competition | 10 | 6 | Facing moderate competition from other Ayurvedic hair color brands. | Nielsen |
Use-case Advantage | 5 | 5 | Addresses the specific need for black hair coloring in Ayurveda. | Statista |
Final Market Score | 100 | 66/100 (3.30/5) | Attar Ayurveda Indigo Powder offers a competitive solution in the growing natural hair care segment. |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Indigo powder known for promoting hair health and black color.Sources: Gartner -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand reputation in the Ayurvedic hair care segment.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural hair care products in India.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Forbes -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other Ayurvedic hair color brands.Sources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the specific need for black hair coloring in Ayurveda.Sources: Statista
Summary
Attar Ayurveda Indigo Powder offers a competitive solution in the growing natural hair care segment.
Quick Compare

Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Natural ingredients
- Effective in coloring hair black
- Good quantity for the price
⚠️ What to Watch
- Messy application process
- Strong smell
- Color may fade quickly

Rs.2,435.00
⭐ Reviews Summary
✅ What Users Love
- Accurate readings
- Easy to use
- Long warranty period
⚠️ What to Watch
- Inconsistent readings reported by some users
- Build quality could be better
- Display may be difficult to read in certain lighting conditions

Rs.675.00
⭐ Reviews Summary
✅ What Users Love
- Rich chocolate flavor is enjoyable and palatable.
- Contains 25 vital nutrients that support overall health.
- Helps improve strength and immunity for an active lifestyle.
⚠️ What to Watch
- Some users find it too sweet for their taste.
- Price may be considered high compared to similar products.
- Mixability issues reported; may clump in liquids.

Rs.625.00
⭐ Reviews Summary
✅ What Users Love
- Effective leak protection throughout the night
- Longer length and wider back for better coverage
- Active odor lock keeps users feeling fresh
⚠️ What to Watch
- Some users find them bulkier than expected
- May not fit comfortably for all body types
- Higher price point compared to other brands
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Attar Ayurveda Indigo Powder for black Hair 200 grams
In Stock
|
Rs.289.00 Rs.499.00 COD
|
GO TO STORE GO TO STORE |
Attar Ayurveda Indigo Powder for black Hair 200 grams
In Stock
COD
|