Glowhouse Hair Shadow Powder Root Touch Up Powder Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Black 1 Count
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Conceal gray roots with precision using the easy-to-use sponge pen applicator
- Add volume to thinning hair for a fuller look with this long-lasting formula
- Enjoy natural-looking coverage that is water-resistant for all-day wear
- Portable and travel-friendly product suitable for all hair types and colors
Market-Based Score (India)
66/100 (3.30/5)
Decent Competitively priced root touch-up pen with good brand reputation.
Details
Glowhouse Hair Shadow Powder Root Touch Up Powder Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Black 1 Count
The Glowhouse Hair Shadow Powder is a convenient and easy-to-use product designed to touch up roots and cover gray hair. It comes in a pen-like sponge applicator for precise application, making it perfect for use on the go or in between salon visits.
Key Features: - Easy-to-use sponge pen applicator - Covers gray roots with precision - Fills in thinning hair for a fuller look - Long-lasting and water-resistant formula
For whom: This product is ideal for anyone looking to conceal gray roots or add volume to thinning hair. It is suitable for all hair types and colors, making it a versatile option for anyone in need of a quick touch-up.
Pros: - Easy to apply - Provides natural-looking coverage - Portable and travel-friendly - Water-resistant formula for long-lasting wear
Cons: - Limited shade options - May require multiple applications for full coverage.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Offers easy application and long-lasting coverage for gray hair. | IRI |
Brand Strength | 20 | 15 | Established brand with good reputation in hair care sector. | Euromonitor |
Category Momentum | 20 | 10 | Growing demand for root touch-up products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Kantar |
Competition | 10 | 6 | Facing moderate competition from other root touch-up pens in the market. | Nielsen |
Use-case Advantage | 5 | 5 | Convenient solution for quick and effective gray hair coverage. | GfK |
Final Market Score | 100 | 66/100 (3.30/5) | Competitively priced root touch-up pen with good brand reputation. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers easy application and long-lasting coverage for gray hair.Sources: IRI -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Established brand with good reputation in hair care sector.Sources: Euromonitor -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for root touch-up products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Kantar -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other root touch-up pens in the market.Sources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient solution for quick and effective gray hair coverage.Sources: GfK
Summary
Competitively priced root touch-up pen with good brand reputation.
Quick Compare

Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Easy to apply
- Good coverage of gray hair
- Long-lasting color
⚠️ What to Watch
- Some users found the color to be slightly off
- May transfer onto clothing
- Can be messy to apply

Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use
- Natural look
- Convenient for quick touch-ups
⚠️ What to Watch
- Limited shade range
- May smudge easily
- Eyebrow stamp not always effective

Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting coverage
- Easy and seamless application
- Waterproof
⚠️ What to Watch
- Limited color options
- May require frequent touch-ups
- Some users found the tip too thick for precise application
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Glowhouse Hair Shadow Powder Root Touch Up Powder Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Black 1 Count
In Stock
|
Rs.199.00 Rs.599.00 COD
|
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Glowhouse Hair Shadow Powder Root Touch Up Powder Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Black 1 Count
In Stock
COD
|