Glowhouse Hair Shadow Powder Root Touch Up Powder Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Black 1 Count

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Conceal gray roots with precision using the easy-to-use sponge pen applicator
  • Add volume to thinning hair for a fuller look with this long-lasting formula
  • Enjoy natural-looking coverage that is water-resistant for all-day wear
  • Portable and travel-friendly product suitable for all hair types and colors

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively priced root touch-up pen with good brand reputation.
Rs.199.00 Rs.599.00
Best price from Amazon.in Amazon.in
Details

Glowhouse Hair Shadow Powder Root Touch Up Powder Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Black 1 Count


The Glowhouse Hair Shadow Powder is a convenient and easy-to-use product designed to touch up roots and cover gray hair. It comes in a pen-like sponge applicator for precise application, making it perfect for use on the go or in between salon visits.
Key Features: - Easy-to-use sponge pen applicator - Covers gray roots with precision - Fills in thinning hair for a fuller look - Long-lasting and water-resistant formula
For whom: This product is ideal for anyone looking to conceal gray roots or add volume to thinning hair. It is suitable for all hair types and colors, making it a versatile option for anyone in need of a quick touch-up.
Pros: - Easy to apply - Provides natural-looking coverage - Portable and travel-friendly - Water-resistant formula for long-lasting wear
Cons: - Limited shade options - May require multiple applications for full coverage.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers easy application and long-lasting coverage for gray hair. IRI
Brand Strength 20 15 Established brand with good reputation in hair care sector. Euromonitor
Category Momentum 20 10 Growing demand for root touch-up products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Kantar
Competition 10 6 Facing moderate competition from other root touch-up pens in the market. Nielsen
Use-case Advantage 5 5 Convenient solution for quick and effective gray hair coverage. GfK
Final Market Score 100 66/100 (3.30/5) Competitively priced root touch-up pen with good brand reputation.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers easy application and long-lasting coverage for gray hair.
    Sources: IRI
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with good reputation in hair care sector.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for root touch-up products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other root touch-up pens in the market.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient solution for quick and effective gray hair coverage.
    Sources: GfK
Summary
Competitively priced root touch-up pen with good brand reputation.

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Where to Buy

Amazon India
₹499.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹479.00
3-5 days · ⭐ 4.0/5
Buy
Nykaa
₹549.00
N/A · ⭐ 4.3/5
-
Sephora India
₹499.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
499.00 2-3 days 4.2/5 Buy Now
Flipkart
479.00 3-5 days 4.0/5 Buy Now
Nykaa
549.00 N/A 4.3/5 -
Sephora India
499.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.199.00 Rs.599.00

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Glowhouse Hair Shadow Powder Root Touch Up Powder Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Black 1 Count

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Best price
Rs.199.00 Rs.599.00