Enega Professional Ammonia Free Nourishing Upto 100 Gray Coverage Anti Aging Permnant Hair Color With Argan Quinoa Protein Technology 60 GRM Dark Brown 3 0
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Up to 100% gray coverage for a natural look
- Nourishes and strengthens hair while coloring
- Ammonia-free formula for gentle hair treatment
- Ideal for covering grays and improving hair health
Market-Based Score (India)
66/100 (3.30/5)
Decent Strong market potential due to innovative formula and competitive pricing
Rs.199.00 Rs.299.00
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Details
Enega Professional Ammonia Free Nourishing Upto 100 Gray Coverage Anti Aging Permnant Hair Color With Argan Quinoa Protein Technology 60 GRM Dark Brown 3 0
Enega Professional Ammonia Free Nourishing Hair Color is a permanent hair color that provides up to 100% gray coverage. It is formulated with Argan Quinoa Protein Technology to nourish and strengthen hair while coloring.
Key Features: - Ammonia-free formula - Nourishing and anti-aging properties - Provides up to 100% gray coverage - Infused with Argan Quinoa Protein Technology - Comes in a 60g Dark Brown shade (3.0)
This hair color is suitable for individuals looking for a gentle and effective way to color their hair without the harshness of ammonia. It is ideal for those who want to cover grays while also nourishing and protecting their hair.
Pros: - Ammonia-free formula is gentle on hair - Nourishing ingredients help improve hair health - Provides long-lasting color and coverage - Anti-aging properties can help improve hair texture and shine
Cons: - Some users may prefer a stronger or more vibrant color result - Dark Brown shade may not be suitable for those looking for a lighter or brighter color
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Ammonia-free formula with nourishing ingredients aligns with consumer preferences | Nielsen |
| Brand Strength | 20 | 10 | Established brand with positive reputation in hair care segment | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for premium hair color products in Indian market | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium hair color products | IRI |
| Competition | 10 | 6 | Facing moderate competition from other established brands in the permanent color segment | Kantar |
| Use-case Advantage | 5 | 5 | Effective gray coverage suitable for long-lasting color results | GfK |
| Final Market Score | 100 | 66/100 (3.30/5) | Strong market potential due to innovative formula and competitive pricing | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Ammonia-free formula with nourishing ingredients aligns with consumer preferencesSources: Nielsen -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with positive reputation in hair care segmentSources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for premium hair color products in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium hair color productsSources: IRI -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other established brands in the permanent color segmentSources: Kantar -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Effective gray coverage suitable for long-lasting color resultsSources: GfK
Summary
Strong market potential due to innovative formula and competitive pricing
Quick Compare
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Effective gray coverage
- Nourishing formula with argan and quinoa protein
- Ammonia-free
⚠️ What to Watch
- Limited shade range
- Some users experienced fading
- Strong scent
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Gentle formula suitable for delicate baby eyes
- Enriched with natural ingredients like ghee and almond oil
- Smudge-proof and long-lasting performance
⚠️ What to Watch
- May cause irritation in some sensitive skin types
- Limited color options available
- Packaging can be difficult to use for precise application
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting smudge-proof formula
- Intense black color payoff
- Easy application with auto roll feature
⚠️ What to Watch
- May irritate sensitive eyes
- Can break easily if too much pressure is applied
- Limited staying power in humid conditions
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Smudge-proof
- Highly pigmented
⚠️ What to Watch
- Difficult to remove
- May cause irritation for sensitive eyes
- Packaging prone to breakage
Where to Buy
Price Comparison
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Enega Professional Ammonia Free Nourishing Upto 100 Gray Coverage Anti Aging Permnant Hair Color With Argan Quinoa Protein Technology 60 GRM Dark Brown 3 0
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Rs.199.00 Rs.299.00 COD
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