DIAMOND Khadi Herbal Mehndi Chandan Mix for Unisex 45g Black Pack of 3
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Natural hair dye made with henna and sandalwood for rich black color
- Nourishes and conditions hair, no harsh chemicals, suitable for men and women
- Long-lasting color, easy to apply, strengthens hair, made with natural ingredients
- Ideal for those seeking herbal hair color, may need multiple applications for darker shades
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and feature fit position the product well in the growing Indian herbal hair color market.
Rs.159.00 Rs.180.00
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Details
DIAMOND Khadi Herbal Mehndi Chandan Mix for Unisex 45g Black Pack of 3
This DIAMOND Khadi Herbal Mehndi Chandan Mix is a natural hair dye made with a blend of henna and sandalwood (chandan) to provide a rich, black color for your hair.Key Features: - Made with natural ingredients - Provides a rich, black color - Nourishes and conditions the hair - Easy to use
For whom: This product is suitable for both men and women looking to color their hair with a natural and herbal option.
Pros: - No harsh chemicals - Nourishes and strengthens the hair - Provides a long-lasting color - Easy to apply
Cons: - May require multiple applications for darker hair colors - Scent may be strong for some users
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers a unique blend of herbal ingredients catering to the Indian consumer preference for natural products. | Nielsen |
| Brand Strength | 20 | 18 | Established brand with a loyal customer base in the herbal hair color segment. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for natural hair color products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar herbal hair color products in the market. | GfK |
| Competition | 10 | 10 | Facing moderate competition from other established herbal hair color brands in India. | Statista |
| Use-case Advantage | 5 | 2 | Convenient pack of 3 for regular users, enhancing value proposition. | Kantar |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and feature fit position the product well in the growing Indian herbal hair color market. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers a unique blend of herbal ingredients catering to the Indian consumer preference for natural products.Sources: Nielsen -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with a loyal customer base in the herbal hair color segment.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural hair color products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar herbal hair color products in the market.Sources: GfK -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing moderate competition from other established herbal hair color brands in India.Sources: Statista -
Use-case Advantage 2/5
Weight: 5Contribution: 2Rationale: Convenient pack of 3 for regular users, enhancing value proposition.Sources: Kantar
Summary
Strong brand and feature fit position the product well in the growing Indian herbal hair color market.
Quick Compare
Rs.180.00
⭐ Reviews Summary
✅ What Users Love
- Natural ingredients
- Easy to use
- Long-lasting color
⚠️ What to Watch
- Strong smell
- May stain skin
- Color may vary slightly from expected
Rs.180.00
⭐ Reviews Summary
✅ What Users Love
- Waterproof and smudge-proof
- Rich glossy finish with intense shine
- Intense pigment and easy glide applicator
⚠️ What to Watch
- Limited shade range
- May dry out quickly
- Some users experienced flaking
Rs.189.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Unique blend of scents
- Attractive packaging
⚠️ What to Watch
- Some users found the scent too strong
- Price may be considered high by some
- Not suitable for individuals with sensitivity to strong fragrances
Rs.190.00
⭐ Reviews Summary
✅ What Users Love
- Effective in preventing dandruff
- Suitable for all hair types
- Refreshing lemon scent
⚠️ What to Watch
- May dry out hair for some users
- Slightly expensive compared to other shampoos
- Lather could be improved
Where to Buy
Price Comparison
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DIAMOND Khadi Herbal Mehndi Chandan Mix for Unisex 45g Black Pack of 3
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Rs.159.00 Rs.180.00 COD
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DIAMOND Khadi Herbal Mehndi Chandan Mix for Unisex 45g Black Pack of 3
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