Dexe Root Cover Up Root Touch Up 6g Dark Brown

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Achieve root coverage and touch up hair color effortlessly
Long-lasting formula stays put until next shampoo
Water-resistant and sweat-proof for all-day wear
Cost-effective alternative to frequent salon visits

Market-Based Score (India)

66/100 (3.30/5)

Decent

Competitively priced root touch-up product with good brand reputation

Rs.475.00 Rs.800.00

Best price from

Amazon.in

Details

Dexe Root Cover Up Root Touch Up 6g Dark Brown

This Dexe Root Cover Up Dark Brown is a convenient and easy-to-use product for covering roots and touching up hair color. It comes in a compact size of 6g, making it perfect for on-the-go touch-ups.

Key features of this product include its long-lasting formula that stays put until your next shampoo, its water-resistant and sweat-proof properties, and its natural-looking finish that seamlessly blends with your existing hair color.

This root cover up is ideal for anyone looking to cover up roots between salon visits or touch up their hair color quickly and effortlessly. It is suitable for both men and women and works well on all hair types.

Pros of the Dexe Root Cover Up Dark Brown include its easy application, quick drying time, and its ability to provide instant root coverage. It is also a cost-effective alternative to frequent salon visits.

Cons of this product may include the limited shade range available and the need for careful application to avoid staining on clothes or skin. Additionally, some users may find the product to be less effective on greasy hair or very dark roots.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application and long-lasting color for root coverage	GfK
Brand Strength	20	15	Established brand with good reputation in hair care sector	Euromonitor
Category Momentum	20	10	Growing demand for root touch-up products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Nielsen
Competition	10	6	Facing moderate competition from other root touch-up brands	IRI
Use-case Advantage	5	5	Addresses specific need for covering roots between salon visits	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up product with good brand reputation

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers easy application and long-lasting color for root coverage

Sources: GfK
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established brand with good reputation in hair care sector

Sources: Euromonitor
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for root touch-up products in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: Nielsen
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other root touch-up brands

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses specific need for covering roots between salon visits

Sources: Kantar

Summary

Competitively priced root touch-up product with good brand reputation

Quick Compare

Dexe Dark Brown Root Touch 6g

Rs.800.00

⭐ Reviews Summary

✅ What Users Love

Easy to use
Blends well with hair color
Long-lasting coverage

⚠️ What to Watch

Can be messy during application
May transfer onto clothing
Limited shade range

Burts Bees Peony Lip Shimmer - 1 Tube

Rs.2,600.00

⭐ Reviews Summary

✅ What Users Love

Moisturizing formula keeps lips hydrated
Natural ingredients are gentle on lips
Peony shade provides a subtle hint of color

⚠️ What to Watch

May not be long-lasting, requiring frequent reapplication
Some users find the shimmer too subtle
Packaging can be prone to breaking or cracking

OGX Charcoal Detox Conditioner 385ml

Rs.960.00

⭐ Reviews Summary

✅ What Users Love

Effectively removes buildup from hair.
Leaves hair feeling lightweight and clean.
Pleasant coconut scent.

⚠️ What to Watch

May not provide enough moisture for very dry hair.
Some users experienced dryness after use.
Packaging issues reported, such as leaks.

Organica Eyebrow Thread 50ml

Rs.195.00

⭐ Reviews Summary

✅ What Users Love

Made from organic materials, ensuring safety for sensitive skin.
Provides a precise and clean threading experience.
Durable and strong, allowing for multiple uses without fraying.

⚠️ What to Watch

Some users found it difficult to handle for beginners.
May not be suitable for very coarse hair types.
A few customers reported it being thinner than expected.

Where to Buy

Nykaa

₹499.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹399.00

2-3 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹599.00

N/A · ⭐ 4.3/5

Health & Glow

₹450.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	499.00	2-4 days	4.2/5	Buy Now
Amazon India	399.00	2-3 days	4.0/5	Buy Now
Shoppers Stop	599.00	N/A	4.3/5	-
Health & Glow	450.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Dexe Root Cover Up Root Touch Up 6g Dark Brown In Stock	Rs.475.00 Rs.800.00 COD	GO TO STORE GO TO STORE
Dexe Root Cover Up Root Touch Up 6g Dark Brown In Stock COD