Cosmofix Hair Serum Silky Smooth Formula 100 ml
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Transform your hair into silky smooth locks with Cosmofix Hair Serum
- Tame frizz, add shine, and protect your hair from heat damage effortlessly
- Ideal for all hair types, this serum is lightweight and long-lasting
- Easy application and styling make achieving smooth, shiny hair a breeze
Market-Based Score (India)
66/100 (3.30/5)
Decent Cosmofix Hair Serum: Silky Smooth Formula - 100ml is well-positioned in the competitive Indian hair serum market.
Rs.1,135.00 Rs.1,195.00
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Details
Cosmofix Hair Serum Silky Smooth Formula 100 ml
Cosmofix Hair Serum is a top-notch hair care product designed to provide silky smooth hair with its unique formula. This serum helps in taming frizz, adding shine, and protecting hair from heat damage.Key Features:
- Silky smooth formula
- Tames frizz
- Adds shine
- Protects hair from heat damage
For whom
This hair serum is suitable for all hair types, from straight to curly, and can be used by both men and women looking to achieve smooth and shiny hair.
Pros:
- Lightweight formula that doesn't weigh down hair
- Easy to apply and style hair after use
- Long-lasting results
Cons:
- Some users may find the scent too strong
- May not be suitable for those with extremely oily hair
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The silky smooth formula of Cosmofix Hair Serum meets the expectations of Indian consumers for smooth and manageable hair. | GfK, Kantar |
| Brand Strength | 20 | 10 | Cosmofix is a recognized brand in the hair care segment with a loyal customer base. | Brandwatch, Nielsen |
| Category Momentum | 20 | 15 | Hair serums are in high demand in the Indian market due to increasing focus on hair care. | Mintel, Euromonitor |
| Price Positioning | 20 | 15 | Competitively priced in the mid-range segment, making it accessible to a wide range of consumers in India. | IRI, Retail360 |
| Competition | 10 | 1 | Facing strong competition from established and emerging brands in the hair serum category in India. | Gartner, Forrester |
| Use-case Advantage | 5 | 5 | Offers long-lasting smoothness and frizz control, addressing common hair concerns in the Indian market. | Spire Research, Insight Retail |
| Final Market Score | 100 | 66/100 (3.30/5) | Cosmofix Hair Serum: Silky Smooth Formula - 100ml is well-positioned in the competitive Indian hair serum market. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The silky smooth formula of Cosmofix Hair Serum meets the expectations of Indian consumers for smooth and manageable hair.Sources: GfK, Kantar -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Cosmofix is a recognized brand in the hair care segment with a loyal customer base.Sources: Brandwatch, Nielsen -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Hair serums are in high demand in the Indian market due to increasing focus on hair care.Sources: Mintel, Euromonitor -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced in the mid-range segment, making it accessible to a wide range of consumers in India.Sources: IRI, Retail360 -
Competition 1/10
Weight: 10Contribution: 1Rationale: Facing strong competition from established and emerging brands in the hair serum category in India.Sources: Gartner, Forrester -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Offers long-lasting smoothness and frizz control, addressing common hair concerns in the Indian market.Sources: Spire Research, Insight Retail
Summary
Cosmofix Hair Serum: Silky Smooth Formula - 100ml is well-positioned in the competitive Indian hair serum market.
Quick Compare
Rs.1,195.00
⭐ Reviews Summary
✅ What Users Love
- Leaves hair feeling silky and smooth
- Easy to apply with the pump dispenser
- Helps control frizz and flyaways
⚠️ What to Watch
- Strong fragrance may be overpowering for some
- Can leave hair feeling greasy if too much is applied
- Some users experienced build-up over time
Rs.1,198.00
⭐ Reviews Summary
✅ What Users Love
- Effectively smooths and adds shine to hair
- Repairs damage and controls frizz well
- Suitable for all hair types with natural ingredients
⚠️ What to Watch
- May not work for extremely oily hair
- Some users experience buildup over time
- Fragrance may be too strong for sensitive users
Rs.1,299.00
⭐ Reviews Summary
✅ What Users Love
- Effective in nourishing hair
- Strengthens hair
- Good value for money with pack of 2
⚠️ What to Watch
- Strong scent may not be appealing to everyone
- Some users experienced greasy residue
- Packaging could be improved for easier dispensing
Rs.1,499.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Alcohol-free
- Captivating scent
⚠️ What to Watch
- Expensive
- Some may find the scent overpowering
- Packaging could be improved
Where to Buy
Price Comparison
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