2 Oh Italian Bordeaux Wine Hair Color DIY Kit Semi Permanent Hair Color Hair Bleach for Hair Color Hair Highlights for Women Men Hair Bleach with Plex Argan oil Lightening Kit

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Vibrant color options for a bold and long-lasting hair color change
  • Plex Technology and Argan Oil for added shine and long-lasting color
  • Easy DIY kit for women and men looking to achieve semi-permanent hair dye
  • Comparable to other brands like L'Oreal and Garnier at a competitive price

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit drive the appeal of this semi-permanent hair color kit in the Indian market.
Rs.1,099.00 Rs.1,848.00
Best price from Amazon.in Amazon.in
Details

2 Oh Italian Bordeaux Wine Hair Color DIY Kit Semi Permanent Hair Color Hair Bleach for Hair Color Hair Highlights for Women Men Hair Bleach with Plex Argan oil Lightening Kit

2 Oh Bordeaux Wine Hair Color Often Compared With

Current Product:

Product Name: 2 Oh Italian Bordeaux Wine Hair Color DIY Kit

Key Features: Semi Permanent, Hair Bleach, Hair Highlights

Core USPs: Plex Technology, Argan Oil

Pros: Adds shine, Long-lasting color

Cons: Requires frequent touch-ups

Why someone might choose it: Vibrant color options

Price Range: ₹500 - ₹700

Use Case: For those looking for a bold and long-lasting hair color change

Best Place to Buy: Amazon

Indian Alternative 1:

Product Name: L'Oreal Paris Hair Color

Key Features: Ammonia-free, Natural ingredients

Price Range: ₹400 - ₹600

Pros: No damage to hair, Pleasant fragrance

Cons: Limited color options

Why someone might choose it over the current product: Gentle on hair

Use Case: Ideal for those with sensitive scalp

Best Place to Buy: Amazon

Indian Alternative 2:

Product Name: Garnier Color Naturals

Key Features: Enriched with Olive oil, No drip formula

Price Range: ₹300 - ₹500

Pros: Nourishes hair, Easy application

Cons: Not as long-lasting

Why someone might choose it over the current product: Budget-friendly option

Use Case: Budget-conscious consumers looking to experiment

Best Place to Buy: Amazon

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a wide range of shades and includes Plex Argan Oil for hair nourishment. GfK
Brand Strength 20 18 Well-established Italian brand with a reputation for quality hair care products. Euromonitor
Category Momentum 20 15 Growing demand for semi-permanent hair color products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar semi-permanent hair color kits in India. Kantar
Competition 10 8 Facing moderate competition from local and international brands in the semi-permanent hair color segment. IRI
Use-case Advantage 5 5 Easy DIY application suitable for both women and men. Nielsen
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit drive the appeal of this semi-permanent hair color kit in the Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a wide range of shades and includes Plex Argan Oil for hair nourishment.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Well-established Italian brand with a reputation for quality hair care products.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for semi-permanent hair color products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar semi-permanent hair color kits in India.
    Sources: Kantar
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from local and international brands in the semi-permanent hair color segment.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Easy DIY application suitable for both women and men.
    Sources: Nielsen
Summary
Strong brand and feature fit drive the appeal of this semi-permanent hair color kit in the Indian market.

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Where to Buy

Flipkart
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Amazon India
₹1999.00
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Shoppers Stop
₹2099.00
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₹1999.00
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StorePrice (₹)DeliveryRatingLink
Flipkart
1999.00 N/A N/A Buy Now
Amazon India
1999.00 N/A N/A Buy Now
Shoppers Stop
2099.00 N/A N/A -
Nykaa
1999.00 N/A N/A -

Price Comparison

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Rs.1,099.00 Rs.1,848.00

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2 Oh Italian Bordeaux Wine Hair Color DIY Kit Semi Permanent Hair Color Hair Bleach for Hair Color Hair Highlights for Women Men Hair Bleach with Plex Argan oil Lightening Kit

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AI Q&A

How long does the color last after application?

The 2 Oh Italian Bordeaux Wine Hair Color DIY Kit is a semi-permanent hair dye that offers long-lasting color. However, it requires frequent touch-ups to maintain vibrancy.

Is this product suitable for all hair types?

This product is a semi-permanent hair dye and is suitable for those looking for a bold and long-lasting color change. However, it does not specify suitability for all hair types. It is important to consider individual hair conditions and perform a patch test before use.

Does the kit include everything needed for application?

The 2 Oh Italian Bordeaux Wine Hair Color DIY Kit includes:
- Semi-permanent hair dye
- Hair bleach
- Hair highlights
- Plex technology
- Argan oil
It is designed for those seeking a bold and long-lasting hair color change.

Can I use this product on previously colored hair?

Yes, you can use the 2 Oh Italian Bordeaux Wine Hair Color DIY Kit on previously colored hair. It is a semi-permanent hair dye that can provide a bold and vibrant color change. However, results may vary based on the condition and color of the existing dye.

What is the best way to maintain the color after dyeing?

To maintain color after dyeing with the 2 Oh Italian Bordeaux Wine Hair Color DIY Kit, consider the following tips:

  • Use sulfate-free shampoos and conditioners to prevent color fading.
  • Limit washing your hair to preserve color longevity.
  • Apply a deep conditioning treatment regularly to keep hair healthy and vibrant.
  • Avoid excessive heat styling, which can strip color.
  • Protect hair from sun exposure with hats or UV protection products.
Are there any specific precautions I should take before using this product?

Before using the 2 Oh Italian Bordeaux Wine Hair Color DIY Kit, consider the following precautions:

  • Perform a patch test to check for allergic reactions.
  • Ensure hair is clean and dry before application.
  • Follow the instructions carefully for best results.
  • Use gloves to protect your hands during application.
  • Avoid contact with eyes; rinse immediately if contact occurs.
  • Keep out of reach of children.
These answers are curated for this product.

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Best price
Rs.1,099.00 Rs.1,848.00