Yardley London London Rose Anti Perspirant Deodorant Roll On Body Deodorant Roll On For Women 48 Hour Active Sweat Protection Alcohol Free 50ml

Yardley London Rose Anti Perspirant Deodorant Roll On is a specially formulated body deodorant for women that provides 48-hour active sweat protection. With its alcohol-free formula, it ensures long-lasting freshness and protection against body odor.

Key Features:
- 48-hour active sweat protection
- Alcohol-free formula
- Fresh and floral scent of roses
- Roll-on application for easy use
For whom:
This deodorant roll-on is suitable for women who are looking for long-lasting protection against sweat and body odor. The fresh and floral scent of roses adds a touch of elegance to your daily routine.

Pros:
- Long-lasting protection
- Alcohol-free formula is gentle on the skin
- Fresh and floral scent
- Easy roll-on application
Cons:
- Some may find the scent too strong
- May leave white marks on clothing if not fully dried before dressing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	50ml size and 48-hour active sweat protection align well with consumer preferences in India.	Euromonitor
Brand Strength	20	15	Yardley London is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	10	Growing demand for women's personal care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established deodorant brands in the Indian market.	Nielsen
Use-case Advantage	5	5	Alcohol-free formula appeals to consumers looking for gentle products.	Kantar
Final Market Score	100	66/100 (3.30/5)	Yardley London Rose Deodorant Roll On offers a well-rounded option in the competitive Indian women's personal care market.

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